Romania’s shared services industry continues to be one of the most dynamic and resilient sectors of the national economy, playing an increasingly important role in the country’s integration into global business networks.
Over the past decade, Romania has evolved from an emerging outsourcing destination into a mature hub for shared services, global capability centers, and technology-driven operations. This shift reflects both the maturity of the industry and the growing strategic importance of Romanian teams within global organizations.
Today, the industry employs more than 200,000 professionals across the country and supports a wide range of business functions. Despite a challenging global economic environment, the local industry continues to demonstrate strong adaptability, with companies investing in automation, reskilling, and employee development to remain competitive.
At ABSL, we believe the future of the industry will be shaped by collaboration, innovation, and knowledge sharing. Our mission is to strengthen Romania’s position as one of the most competitive destinations for business services and digital transformation, while supporting this professional community through relevant topics, best practices, and forward-looking initiatives. Even in a complex global context, we see significant opportunities to further accelerate the development of Romania’s business services sector in the years ahead.
Being part of ABSL means joining a strong professional community that brings together leading companies in Romania’s business services sector, creating a platform for dialogue, collaboration, and shared growth. Through knowledge exchange, industry insights, and collective initiatives, ABSL helps its members stay connected, shape the future of the sector, and strengthen Romania’s position as a key destination for global business services.
As we mark the 11th edition of ABSL AWARDS GALA, we take this opportunity to recognize the outstanding contributions of our members who have played a crucial role in strengthening our industry and positioning Romania as a key market.
We invite our member companies to take part in our competition by showcasing their most groundbreaking, impactful, and valuable initiatives. Beyond earning recognition, this is a chance to inspire and influence the industry’s future. Let’s continue to drive progress and set new standards of excellence together!
The most remarkable projects will be celebrated and honored at the ABSL Gala, set to take place on June 9, at JW Marriott Bucharest Grand Hotel.
| Winner | HPE (Hewlett Packard Enterprise) / GEBOC Romania | Global Disputes Reduction to Enable Cash Flow Acceleration (Read more) |
| 2nd Place | Engie GBS Romania | Zero to Scale: Building ENGIE GBS Romania as a Core Execution Engine |
| 2nd Place | VOIS Romania | Project Dune |
| 3rd Place | Michelin CBS Romania | Target Simplification |
| Nomination | Concentrix Romania | Powering Tomorrow: 25 Years of Leadership in Transforming Operations into Intelligent Era |
| Nomination | Deutsche Telekom Services Europe Romania | DTSE Romania – Operational Excellence |
| Nomination | HP Inc. Romania | AI Driven Customer Data Accuracy to Power Better Business Outcomes |
| Nomination | Molson Coors GBS Romania | Project Pecunia – Cash Optimization |
| Nomination | Mplus Romania | Enabling the Expansion of Sustainable Mobility in Romania |
| Nomination | Wipro Romania | From Risk Avoidance to 1M USD Business Value |
Project name:
Global Disputes Reduction to Enable Cash Flow Acceleration
The winner:
HPE (Hewlett Packard Enterprise) / GEBOC Romania
Short description of the project:
Following a massive system transformation, the company reported a quadrupling of invoice disputes in 2024, eroding customer trust, delaying cash, and driving inefficiencies. Project CleanUp was launched as to restore performance to industry world-class levels through shared collaboration across organizations and business units. The program exposed disputes as a symptom of system design challenge and execution. By redesigning the Lead-to-Cash process end-to-end, fixing IT shortcomings, introducing real-time control tower, enforcing quality gates, and deploying a focused “F10 playbook” for top customers, the initiative shifted the organization from reactive firefighting to preventive execution. SAP enhancements, automation (price correction and invoice distribution BOTs), and Smart Order Validation enabled first-time-right delivery at scale. The impact was decisive: disputes reduced to world-class levels of performance, cash flow accelerated, and resolution time improved.
| Winner | WNS Global Services Romania – part of Capgemini | AI-Driven Decision Centric Enterprise Transformation (Read more) |
| 2nd Place | Concentrix Romania | Transforming Delivery into Intelligent Operations |
| 3rd Place | VOIS Romania | CADi: Modular AI Copilot for Scalable Architecture |
| Nomination | Allianz Services | InnovateX – The Global Productivity Generator |
| Nomination | British American Shared Services Europe | Partnering for Success: Transforming BAT GBS |
| Nomination | Deutsche Telekom Services Europe Romania | Digital Planning with Jedox |
| Nomination | HP Inc. Romania | Workfront & HP Digital Asset Manager |
| Nomination | Michelin CBS Romania | Contract Lifecycle Management Digitalization |
| Nomination | Molson Coors GBS Romania | Project Elevate – From Results to Rewards |
| Nomination | Societe Generale Global Solution Centre | Scalable Regulatory Reporting Capability Finance and IT |
| Nomination | Stefanini Group | AI First: Transforming Business Operations |
| Nomination | Wipro Romania | Time and Attendance Implementation |

Project name:
AI-Driven Decision Centric Enterprise Transformation
The winner:
WNS Global Services Romania – part of Capgemini
Short description of the project:
| Winner | Euromaster Business Services |
Euromaster Sonny_Customers Invoicing Requests Management (Read more) |
| 2n d Place | HPE (Hewlett Packard Enterprise) / GEBOC Romania | Pricing Transformation with Automation & AI |
| 3rd Place | YASH Technologies Romania | Next-Generation Enterprise Unified Platform for AI-Agent Control |
| Nomination | Accenture | Transforming Automotive Industry with AI |
| Nomination | Concentrix Romania | Scaling Enterprise AI: The iX Suite Operating Model |
| Nomination | HP Inc. Romania | Agentic AI–Powered Next Generation Collections |
| Nomination | Molson Coors GBS Romania | Billbot – OCR Invoice Management Tool |
| Nomination | Mood Media Romania | Music Program Advisor |
| Nomination | Siemens Energy Romania | Digi Room – Creating a New Work Experience! |
| Nomination | Societe Generale Global Solution Centre | KNOWEE |
| Nomination | Stefanini Group | Embedded Automation for Business Transformat with AI |
| Nomination | Wipro Romania | Agentic IT Assistant |
Project name:
Euromaster Sonny_Customers Invoicing Requests Management
The winner:
Euromaster Business Services
Short description of the project:
Euromaster Business Services (EBS) has deployed SONNY – an intelligent, end-to-end RPA and AI-powered solution that fully automates B2B customer invoicing request management for Euromaster Germany’s Customer Support function.
SONNY reads, classifies, and acts on incoming customer emails, retrieving invoices from the ERP, creating complaint tickets, and sending customer responses with zero manual intervention.
The solution has delivered over 3,800 hours of annual capacity savings, freed up 2 FTEs for higher-value activities, and reduced average response time from 2-4 weeks on avg. to same-day, directly elevating customer satisfaction scores.
SONNY is not a one time automation solution, it is a scalable, modular automation blueprint, already being rolled out across other Euromaster entities, establishing EBS as a Centre of Excellence for intelligent process automation within the Euromaster Group.
| Winner | Societe Generale Global Solution Centre | CX360 – End to End Customer Centricity at Scale (Read more) |
| 2nd Place | Wipro Romania | Beyond the Ticket – Operational Excellence |
| 3rd Place | Stefanini Group | AI-Driven Digital Workplace Experience Transformation |
| Nomination | Accenture | Transforming Financial Crime into Regulatory Strength |
| Nomination | Allianz Services | Customer-Centric Procure-to-Pay Transformation |
| Nomination | Central Europe Technologies / BNP Paribas Personal Finance | The 180° Customer Experience: Trust by Design |
| Nomination | Concentrix Romania | Horizon-18: Powering AI Accuracy at Scale |
| Nomination | Deutsche Telekom Services Europe Romania | Signal – Insight that Drives Performance |
| Nomination | Euromaster Business Service | Euromaster BRIDGE Automation Finance Invoice Matching |
| Nomination | HPE (Hewlett Packard Enterprise) / GEBOC Romania | AI Driven Live Chat Sentiment Analysis |
| Nomination | HP Inc. Romania | Automation of Asset Generation at Scale |
| Nomination | IGT Services and Technologies | Flight Path to Excellence – Built for Long‑-Haul Performance |
| Nomination | Michelin CBS Romania | Supplier Room Europe |
| Nomination | Molson Coors GBS Romania | Performance Excellence Framework 2.0 |
| Nomination | Mplus Romania | CX without Compromise:The Black Friday Peak Pressure |
Project name:
CX360 – End to End Customer Centricity at Scale
The winner:
Societe Generale Global Solution Centre
Short description of the project:
CX360 is an end‑ to ‑end customer experience initiative designed to place customer needs at the heart of service delivery.
Built on active listening and a deep understanding of client expectations, the initiative simplifies complex journeys, removes friction and ensures consistent execution across the full value chain.
By transforming processes holistically, CX360 delivers faster, clearer and more reliable services that reduce client effort and strengthen trust.
Acting as a trusted enabler, the initiative creates tangible value for customers by supporting growth, long‑ term relationships and sustainable outcomes.
CX360 was designed to empower clients to succeed with confidence and speed, turning customer centricity into a scaled, operational reality.
| Winner | Wipro Romania | Have a Heart (Read more) |
| 2nd Place | Booking Holdings Romania | Booking Holdings Romania ESG Program: A World Worth Experiencing |
| 3rd Place | VOIS Romania | Brighter Futures |
| Nomination | British American Shared Services Europe | Rooted in purpose – Building a Better Tomorrow |
| Nomination | HP Inc. Romania | HP Forest – Tree Planting & Forest Restoration |
| Nomination | Michelin CBS Romania | Alex Chatbot – Sustainable Digital Employee Benefits |
| Nomination | Societe Generale Global Solution Centre | Compliance ESG Compass Program across RO, IN, MA |
Project name:
Have a Heart
The winner:
Wipro Romania
Short description of the project:
Have a Heart is a story about ordinary people choosing to care—and saving lives by doing so. In a country where blood shortages are a daily reality, Wipro Romania transformed its workplace into a space of hope, courage, and collective responsibility. Since 2022, employees have rolled up their sleeves, time and again, turning compassion into action through regular blood donation campaigns held at the office.
Each donation meant a chance at life for someone else: a child, a parent, a patient waiting for surgery. Over four years, this simple human gesture added up to 275 liters of blood, supporting life saving treatment for up to 1,836 people across Romania.
Have a Heart proves that you don’t need superpowers to be a hero—just empathy, consistency, and the courage to act.
| Winner | Concentrix Romania |
From Talent to Transformation: Leadership & Digital Readiness Through Integrated Learning (Read more) |
| 2nd Place | Allianz Services | SHIFT-Transforming Leaders |
| 3rd Place | Societe Generale Global Solution Centre | Strategic Workforce Planning in Action: QA Reskilling |
| Nomination | Accenture | Reinvention with Agentic AI Journey |
| Nomination | Central Europe Technologies / BNP Paribas Personal Finance | QUEST Mentoring Program |
| Nomination | Euromaster Business Services | Lead4grow&share |
| Nomination | HP Inc. Romania | NextMoveMEntoring Program |
| Nomination | Michelin CBS Romania | LOG4LOG |
| Nomination | Stefanini Group | One Journey – Management Development Program |
| Nomination | TP Romania | ONE TP Leadership DNA Framework |
| Nomination | UniCredit S.p.A. Milano – Branch Romania | CULTURE CLUB |
| Nomination | VOIS Romania | VOIS 360: Persona Led Onboarding Journey |
| Nomination | Wipro Romania | The Talent Compass >> From Skill to Scale |
| Nomination | WNS Global Services Romania – part of Capgemini | Grow Your Potential |
Project name:
From Talent to Transformation: Leadership & Digital Readiness Through Integrated Learning
The winner:
Concentrix Romania
Short description of the project:
Concentrix has built a future-focused learning ecosystem that supports rapid growth and prepares employees to succeed in an AI-driven world. Through an integrated Learning & Development framework, we combine leadership academies, coaching, mentoring, and digital learning to support more than 2,500 employees across every career stage.
Structured yet flexible development: We blend clear development pathways with self-directed learning, enabling employees to grow in ways that align with both personal goals and business needs.
Leadership growth at every level: Leadership readiness is a core focus, supported by dedicated academies and a strong coaching culture that builds capability across the organization.
Future-ready skills for transformation: Through NextWave Academy, we strengthen AI and digital capabilities, equipping employee.
| Winner | UniCredit S.p.A. Milano – Branch Romania | FEEDBACK UNBOXED (Read more) |
| 2nd Place | Wipro Romania | The Generational Advantage >> Cross Currents |
| 3rd Place | Concentrix Romania | From Culture to Capability: Powering a Human-Centered, AI-Enabled Future of Work |
| Nomination | Capgemini Services Romania | Making Inclusive Futures Real |
| Nomination | Euromaster Business Services | Green Corners (Growing a Greener Workplace) |
| Nomination | HP Inc. Romania | HP Romania – A Volunteer Driven Vibrant Work Culture |
| Nomination | Michelin CBS Romania | Mentoring without Borders |
| Nomination | Molson Coors GBS Romania | The Wellbeing Journey |
| Nomination | Societe Generale Global Solution Centre | Development Circle for Managers, Finance & Accounting |
| Nomination | VOIS Romania | My Benefits – Your choice, Your lifestyle |
Project name:
FEEDBACK UNBOXED
The winner:
UniCredit S.p.A. Milano – Branch Romania
Short description of the project:
Feedback Unboxed was created to solve a common organizational gap: feedback is collected, but colleagues rarely see what happens next. The initiative transformed feedback into a visible, predictable dialogue between management and colleagues. At its core is a simple symbol – a red feedback box placed on each HQ floor, which quickly became trusted and actively used.
What makes the project different is consistency. Every 2 weeks, online Feedback Unboxed sessions are held where management representatives openly address the feedback received, explain decisions and share next steps. Colleagues join these sessions to listen, understand context, and see how their input leads to action. Over time, Feedback Unboxed became a routine and a symbol of accountability, not a one‑off initiative. Because answers are visible and reliable, people continue to share feedback with confidence. The project strengthened transparency, trust, and open dialogue.
| Winner | Liviu Dragusin | Accenture |
| Finalist | Adela Molotca | HP Inc. Romania |
| Finalist | Claudia Tofanel | Mplus Romania |
| Finalist | Constantin Nedu | HP Inc. Romania |
| Finalist | Cristina Chibzui | Booking Holdings Romania |
| Finalist | Daniela Dogaru | Euromaster Business Services |
| Finalist | Diana Koria Bafceagevici | Societe Generale Global Solution Centre |
| Finalist | Ionut Iancovici | Michelin CBS Romania |
| Finalist | Irina Georgiana Mazalu | Michelin CBS Romania |
| Finalist | Loredana Barsan | Wipro Romania |
| Finalist | Monica Dirvariu | TP Romania |
| Finalist | Roxana Mirica | WNS Global Services Romania – part of Capgemini |
| Finalist | Vivian Laurentiu Niscoveanu | Wipro Romania |
This category celebrates outstanding leadership in driving operational excellence, innovation, and performance. If your company has implemented a project that has significantly improved efficiency, reduced costs, enhanced quality, or delivered measurable business impact, this is your chance to showcase it. Demonstrate how your organization has set new industry standards through continuous improvement and transformative strategies.
Has your company embraced change and pioneered new ways of working? This award recognizes projects that have successfully navigated complex challenges to create innovative business solutions. If your initiative has transformed operations, introduced automation, or delivered breakthrough services, share your success story, and inspire the industry.
This award celebrates bold and innovative projects that have harnessed the power of artificial intelligence and process automation to drive impactful business transformation. If your company has introduced cutting-edge solutions that have optimized workflows, boosted decision-making, or unlocked new efficiencies, this is your chance to showcase how your project is shaping the future of business services and setting the pace for industry evolution.
In today’s dynamic landscape, customer trust and satisfaction are more critical than ever. This award honours companies that have redefined customer experience by delivering exceptional, high-quality, and seamless services. If your company has successfully built stronger customer relationships, maintained excellence during challenging times, or set new benchmarks in service delivery, submit your project and be recognized as a leader in customer experience.
Sustainability is not just a goal it’s a responsibility. This category highlights initiatives that drive environmental, social, and governance (ESG) excellence while creating a lasting positive impact. If your company has implemented sustainable practices, fostered employee well-being, or contributed to a greener future, showcase your commitment to responsible business practices and inspire others to follow your lead.
People are at the heart of every successful business. This award celebrates companies that invest in their workforce through innovative training, mentorship, upskilling, and education programs. If your company has developed impactful learning initiatives that empower employees and prepare them for the future, share your story and be recognized as a leader in talent development.
A thriving work culture fuels productivity, creativity, and well-being. This category honours companies that have created exceptional workplaces through initiatives that foster employee engagement, diversity, inclusion, and overall job satisfaction. If your organization has successfully built an environment where people feel valued, motivated, and empowered, this is your opportunity to showcase your workplace culture.
Great teams are built by exceptional individuals who go above and beyond to make a difference. This award recognizes an outstanding colleague who exemplifies dedication, leadership, and a positive impact on their team and organization. Whether through mentorship, innovation, collaboration, or an unwavering commitment to excellence, this individual inspires those around them and contributes significantly to the company’s success.
The deadline for uploading nominations has expired.
Download the editable nomination pdf via the “Download nomination form” button in your respective category
Complete the nomination pdf with the relevant data.
(We strongly recommend using the latest Adobe Acrobat Reader)
Upload the nomination pdf via the “Upload nomination form” button in your respective category. If needed, you can upload documents/photos supporting your nomination.
The Jury gathers representatives of high-profile companies, connected with the business services industry. The aim is to ensure expertise in various connected fields and fairness in the process of evaluating the projects enrolled into the competition.
It is our pleasure to introduce the 2026 ABSL Awards Jury:
Member companies can enrol one of their projects under each Award Category, a total of 7 projects, by completing the requirements within the Eligibility & Rules. The only exception is Colleague of the Year category where companies can submit 2 nominations. The applications need to highlight the innovative and value-added aspects of the project, as well as the impact on bottom-line performance of the business and the impact and investment in the community at a larger scale. All business applications should only refer to registered quantifiable and demonstrable results for projects starting with the 1st of January 2025 until the application date.
One winning project per Category will be selected by the Jury after a thorough evaluation process and these will be announced during the Gala event, on June 9, 2026. In a dedicated event, each category award winner will be announced, and will be invited on stage to address a few words.
In addition to the Winners, the 2nd & 3rd places will receive the recognition of ABSL community. The communication and promotion of the ABSL Awards winners and finalists will continue in media through consequent press releases, articles in ABSL Newsletters and website, as well as social media posts on Facebook, YouTube and LinkedIn.
The ABSL Awards are open only to ABSL members.
Applying for ABSL Awards is free of charge.
Before submitting the nomination forms, please download and read the Awards’ Eligibility & Rules.
The deadline for submitting your nomination is April 24th (EOD), 2026.
ABSL Awards Gala is a joyous occasion where the vibrant ABSL community comes together to celebrate the companies, their talented teams, and their significant contributions to enhancing the performance, appeal, and competitiveness of the Romanian business services industry.
This gala is all about shining a spotlight on these remarkable people and giving them the recognition they truly deserve. It’s not just a ceremony; it’s a chance for everyone in the Outsourcing Industry to connect, share stories, and learn from the innovative initiatives that are driving our industry forward. That is why we warmly welcome non-member companies to join us in this festive gathering.
18:30
Welcoming Guests
19:00
Cristian Cilibiu | ABSL Awards Gala Moderator
Maria Florea | ABSL Awards Gala Moderator
Welcome message from Adrian Baron | ABSL President
19:15
Dinner
Business Leaders Awards, presented by the jury
22:30
Closing Speech
Dress code: Black Tie
Tickets (225 € each) are limited due to the hall capacity & available on a first come, first served basis.
Tickets (225 € each) are limited due to the hall capacity & available on a first come, first served basis.
If you want to support the best projects of the business services community, the development of our industry, please request the partnership package at [email protected].
Calea 13 Septembrie, nr. 90, București
Association of Business Service Leaders in Romania
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