Human Core
Digital Edge
ABSL 13th Annual Conference
ABOUT
THE EVENT
ABSL proudly invites you to the 13th Annual Conference – the premier event for the Romanian Business Services Industry. More than 600 professionals will come together to explore the latest trends, address current challenges, discover how to stay ahead in a fast-changing world, and connect with peers.
In today’s business services industry, success is built on the ability to blend what is timelessly human with what is rapidly digital. At the core are the people—their insight, creativity, empathy, and capacity to build trust. Around this core is the edge: technology that expands reach, accelerates decisions, and enables new models of efficiency and innovation.
This year theme captures this duality. It reflects a sector that is transforming—where automation, AI, and digital platforms are reshaping processes and delivery, but where human judgment, collaboration, and purpose remain the ultimate differentiators. Business services are not about replacing people with machines; they are about augmenting human capability through digital tools, creating services that are smarter, faster, and more resilient.
The event invites us to reimagine business services as a field where human ingenuity sets the direction, and digital capabilities extend the horizon. By embracing both the core and the edge, we can shape an industry that is not only more efficient and resilient, but also more inclusive, creative, and future-ready. At the same time, it explores the current state of the business services sector both nationally and internationally, highlight future opportunities, and showcase innovative business models. This edition is more than just a conference – it’s an opportunity to turn “13” into a symbol of luck, growth, and innovation.
Join us as we explore how to thrive in today’s fast-changing landscape —embracing the power of digital innovation while keeping people at the heart of everything we do.
Agenda
- 8:00 - 9:00
REGISTRATION & WELCOME COFFEE
- 9:00 -10:40
PLENARY SESSION 1
Conference Opening
Welcome Remarks
PwC cordially invites you to a presentation of the key findings from its 13th annual survey of the business services sector. This session will provide a strategic overview of the industry’s current trajectory, with a focus on business transformation, workforce trends, AI adoption, and ESG compliance. The discussion will highlight how organizations are positioning themselves to remain competitive and resilient in an increasingly complex and fast-evolving environment.
Why Romania? Romania’s Competitive Edge in the Business Services Landscape | Panel
Join our panel of industry senior leaders as they explore Romania’s evolving role in Europe’s business landscape, offering practical perspectives on opportunities, challenges, and the future of the sector.
- 10:40 -11:00
COFFEE BREAK
- 11:00 -12:35
PLENARY SESSION 2
KEYNOTE SPEAKER
Why Do We Need Management (in the Age of AI)
In an era where algorithms make decisions in milliseconds and machines learn faster than markets can react, one question stands out: Do we still need management? The answer is a resounding yes—because management exists to deal with change, and AI multiplies change exponentially. As organizations become networks of humans, data, and intelligent systems, the role of managers evolves from controlling processes to orchestrating interdependencies, ethics, and trust. This keynote explores how leaders can redesign decision cycles to operate at “machine speed” while preserving human judgment, values, and purpose. Participants will discover how to use AI to deliver now, optimize systems, and shape tomorrow—without losing the human touch that defines sustainable success. In the age of AI, culture remains the ultimate competitive advantage: a culture where people trust data, respect creativity, and adapt together.
People have never been more impacted by technology. In this session, we will explore the macro-trends that are shifting human behaviors and attitudes towards the world around them. Ultimately, these insights will determine how companies adapt to new consumer needs and rethink their relationship with employees, forging more relevant strategies and connections.
Generative AI (GenAI) is no longer a futuristic concept – it is now embedded in many aspects of our work life. But for every productivity gain, there’s also a risk of misuse and compliance violations. We will explore the critical, often invisible, boundary between safely adopting GenAI tools (the ‘Yes’), outright prohibiting their use (the ‘No’), and implementing the necessary governance that allows organizations to ‘Proceed with caution.’ Ultimately, regulation and rules don’t hinder innovation but rather provide the essential framework to guide it in a responsible and compliant manner.
From SaaS to Agentic AI and outcome-based software. This presentation explores the evolution from traditional SaaS models to the new era of Agentic AI, where software doesn’t just serve users, but actively works with them to achieve real outcomes. We’ll uncover how outcome-based software is redefining value creation, automation, and customer success in the age of intelligent systems
In today’s landscape of relentless disruption, relying solely on technology is no longer enough to maintain a competitive edge. True differentiation comes from an organization’s ability to evolve its people and capabilities rapidly and effectively. This session delves into how visionary companies convert change into a core capability, strategically align workforce transformation with business goals, and leverage adaptability as a lasting competitive advantage for sustainable growth.
AI is transforming the Digital Workplace by enabling a shift from reactive to proactive strategies. It powers scalable coaching that swiftly adapts to changing business needs, while reducing reliance on conventional commodity services. The challenge lies in leveraging these innovations for agility and efficiency, all while managing the complexities introduced by rapid technological change.
- 12:35 -13:35
LUNCH
- 13:35 -15:15
PLENARY SESSION 3
Deloitte presents an extended report on Romania’s SSC sector, offering a comparative analysis within the global SSC landscape. Discover Romania’s competitive positioning through macroeconomic insights, salary and rent benchmarks, trends and market developments, and more.
KEYNOTE SPEAKER
GBS – A vision for 2026/27
10 Key Messages for GBS in 2026 – Romek will share his view of the GBS market in CEE for the coming 12-18 months. He will speak about risks, areas of concern, ideas for focus and most of all share his opinion on what we all need to understand is likely to happen in the world of GBS, SSC and BPO. There is good, bad and even some scary things happening – most will impact you, so worth coming and listening. Remember Adaptability is the optimal skill in a changing environment!!
In an era of accelerated digital transformation, workplace wellbeing has emerged as a critical determinant of organizational success. While technology—particularly AI—has optimized efficiency and decision-making, it also challenges traditional notions of human connection, creativity, and purpose at work. Wellbeing is no longer just a “nice-to-have” in the workplace—it’s a strategic imperative. This panel discusses how organizations can move from intention to impact, turning wellbeing into a driver of performance, engagement, and resilience. It examines how companies can develop strong wellbeing strategies by aligning human-centred values with evolving digital infrastructures.
- 15:15 -15:35
COFFEE BREAK
- 15:35 -16:50
BUSINESS CASES SESSION
Agentic AI is transforming how customers interact with brands, making every touchpoint feel personal, seamless, and human-like. In this session, Catalin Novac introduces Brand Brain, a multi-agent system that unifies online, in-app, in-car, and dealership experiences into one coherent journey. Attendees will discover how agentic AI and knowledge graphs deliver the right message, at the right time, through the right channel, creating hyper-relevant interactions. Real-world examples will show how proactive, emotionally intelligent engagement boosts satisfaction, loyalty, and revenue — and how these principles can be applied across industries beyond automotive. This session reveals how Agentic AI can turn every interaction into a connected, effortless, and memorable experience.
An Advisor App for Game-Changing Customer Experiences. In an era of rising customer expectations and complex interactions, CX specialists can be overwhelmed by fragmented and outdated tools. iX Hero provides a single, AI-powered workspace with everything advisors need at their fingertips, allowing them to focus on what matters most – wowing your customers. The result? Happier customers, more productive teams, and the ability to scale without breaking a sweat.
Sofia is Euromaster Business Services’ AI-powered automation transforming Finance Accounts Receivable through speed, intelligence, and efficiency. Sofia blends Artificial Intelligence (Generative AI, LLMs, Document Understanding) with Robotic Process Automation and human expertise. It reads and interprets customer emails, classifies requests, and extracts key remittance data automatically. AR experts validate low-confidence cases, ensuring accuracy and control. RPA identifies and clears unallocated payments directly in the ERP system. Daily reports provide transparency and visibility to Finance teams. Sofia reduces manual workload and boosts productivity across operations. It delivers faster, more consistent customer responses. Sofia is not just automation, it’s a digital colleague shaping Euromaster’s AI-driven future.
RSight®’s Agentic AI doesn’t just scan resumes or analyse role requirements. It can post recruitment requests across multiple job boards simultaneously, source and hunt in different CV databases, score, match, pre-qualify, and pre-select candidates automatically. It functions as a network of intelligent agents working together like a well-coordinated team, orchestrating the recruitment process efficiently while respecting your company’s culture and workflow. During this demo presentation, participants will discover RSight®’s Agentic AI in real time, exploring how it transforms recruitment from repetitive tasks into strategic advantage—faster, smarter, and more human-centered. By the end of the session, attendees will leave with a practical understanding of how Agentic AI empowers talent teams and accelerates hiring while improving candidate quality.
Recruiters and hiring managers face a constant balancing act: processing candidates efficiently while ensuring fairness and compliance. This session will introduce Rezoomi, a platform designed to standardize candidate information, generate actionable shortlists, and support bias free decision-making, all while keeping humans in control. Learn how these features can make recruitment more consistent, transparent, and effective. Behind the scenes, Rezoomi combines AI and intelligent automation to standardize CVs, extract key features, and build an easy to navigate candidate database. A custom matching algorithm then aggregates AI-driven semantic interpretations with fully explainable techniques, such as Jaccard binary similarity, to identify the best candidates for each role. Attendees will see how these technical capabilities translate into practical benefits: more consistent evaluations, faster shortlisting, and improved decision-making in recruitment across Europe.
WHY YOU SHOULD JOIN
- 600+ participants
- 100 + Companies
- 2 panels on hot topics
- 3 Industry Studies
- Partners‘ Exhibition Area
- 2 Keynote Speaker
- 20 + Speakers
- 1 Business Cases Session
-
Networking & Business
Connections opportunities
Ian Goldin
Ian Goldin is Oxford University Professor of Globalisation and Development and the founding Director of the Oxford Martin School, the world’s leading centre for interdisciplinary research into critical global challenges. Ian leads research groups on Technological and Economic Change, Future of Work and Future of Development. Ian previously was World Bank Vice President and the Group’s Director of Policy, and served on the World Bank Executive and other key committees. He previously was Chief Executive of the Development Bank of Southern Africa and Economic Advisor to President Nelson Mandela, accompanying President Mandela on all major international engagements and serving as Finance Director for South Africa’s Olympic Bid.
Ian is an advisor to a wide range of businesses, governments and international agencies and been a non-executive director of leading Fortune 100 firms, serving as the Senior Independent Director and on Remuneration, Risk, Investment, Credit and other key committees. Ian was knighted by the French Government and is Chair of the core-econ.org initiative to transform economics, as well as being a trustee of Comic Relief and other charities. He has written and presented three BBC series, After the Crash, Will AI Kill Development and The Pandemic that Changed the World and his BBC Analysis The Death of Globalisation? was broadcast in March 2023. The most recent of Ian’s 24 books is Age of the City was published in June 2023. His previous books include Rescue: From Global Crisis to a Better World; Terra Incognita: 100 Maps to Survive the Next 100 Years; Age of Discovery: Navigating the Storms of our Second Renaissance; The Butterfly Defect: How globalisation creates systemic risks; and The Pursuit of Development: Economic Growth, Social Change and Ideas. He tweets on @ian_goldin and his website is iangoldin.org.
Keynote Speakers
George Leca
George Leca is the Managing Director of the Adizes Institute Worldwide for Romania and Moldova, part of one of the top 10 management consultancy firms in the world. A hands-on transformation consultant, his work spans from large-scale organizational transformations and process optimization, including hyper-automation, to the integration of major mergers – having contributed to the largest transaction in the history of mankind. A passionate education activist and technology enthusiast, George founded an NGO that has collaborated with over 5,000 schools to modernize learning. He believes that technology can change the world by solving humanity’s greatest challenges. In the past year alone, he has traveled from Dubai to Japan, Paris, and Colombia exploring how deep tech, EduTech, and mixed reality can empower both companies and society. Today, he leads groundbreaking innovation projects in partnership with global leaders such as EON Reality and LearnLab.
Romek Lubaczewski
Ian Goldin
Ian Goldin is Oxford University Professor of Globalisation and Development and the founding Director of the Oxford Martin School, the world’s leading centre for interdisciplinary research into critical global challenges. Ian leads research groups on Technological and Economic Change, Future of Work and Future of Development. Ian previously was World Bank Vice President and the Group’s Director of Policy, and served on the World Bank Executive and other key committees. He previously was Chief Executive of the Development Bank of Southern Africa and Economic Advisor to President Nelson Mandela, accompanying President Mandela on all major international engagements and serving as Finance Director for South Africa’s Olympic Bid.
Ian is an advisor to a wide range of businesses, governments and international agencies and been a non-executive director of leading Fortune 100 firms, serving as the Senior Independent Director and on Remuneration, Risk, Investment, Credit and other key committees. Ian was knighted by the French Government and is Chair of the core-econ.org initiative to transform economics, as well as being a trustee of Comic Relief and other charities. He has written and presented three BBC series, After the Crash, Will AI Kill Development and The Pandemic that Changed the World and his BBC Analysis The Death of Globalisation? was broadcast in March 2023. The most recent of Ian’s 24 books is Age of the City was published in June 2023. His previous books include Rescue: From Global Crisis to a Better World; Terra Incognita: 100 Maps to Survive the Next 100 Years; Age of Discovery: Navigating the Storms of our Second Renaissance; The Butterfly Defect: How globalisation creates systemic risks; and The Pursuit of Development: Economic Growth, Social Change and Ideas. He tweets on @ian_goldin and his website is iangoldin.org.
Speakers
Adrian Baron
President of ABSL
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Adrian Baron
President of ABSL
Adrian Baron leads the Service Management Platforms division at Stefanini Group, overseeing global transformation initiatives that connect people, processes, and technology. Under his leadership, the division provides consultancy, implementation, and managed services to organizations worldwide, spanning multiple industries and service management platforms. With more than a decade of experience in IT Service Management and an ITIL® Master certification, Adrian is passionate about driving operational excellence and continuously seeks innovative ways to enhance service quality and business performance.
Philippe Beucher
Founder & CEO, RSight®
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Philippe Beucher
Founder & CEO, RSight®
For 18 years, Philippe Beucher conducted thousands of candidate interviews, managed, and recruited thousands of employees within major corporations such as Capgemini and Accenture. Noting that recruitment was often time-consuming, chaotic, and costly—and that the advent of new technologies was only adding complexity—he founded RSight®, a startup and Agentic AI operating currently in 28+ countries. RSight® is an “outcome-based software” named by Gartner “Cool Vendor 2025” in HR Tech, which provides screened, qualified, and interested active and passive candidates, within just a few days across 200+ countries and territories worldwide.
Raluca Binder
Corporate Sales Director – Subscription Division, REGINA MARIA – The Healthcare Network
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Raluca Binder
Corporate Sales Director – Subscription Division, REGINA MARIA – The Healthcare Network
Raluca Binder is Corporate Sales Director in the Subscription Division of the Regina Maria Healthcare Network. In this strategic role, she leads specialized teams focused on managing corporate clients, including account managers dedicated to both existing customers and new business acquisition. With solid expertise in handling complex portfolios and identifying business opportunities, she contributes significantly to organizational performance and the strengthening of long-term partnerships, emphasizing personalized solutions that support employee health and well-being. Raluca approaches corporate sales with a strategic and proactive vision, building trust-based relationships and delivering added value to every partnership. She is a graduate of the Faculty of Letters, specializing in Romanian-French, at the University of Bucharest, and holds a Master’s degree in Communication and Public Relations. Her academic background also includes a Leadership and Management program at the University of Sussex (UK), as well as a Business Administration Management program at the Maastricht School of Management.
Cristian Cilibiu
Event Moderator
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Cristian Cilibiu
Event Moderator
Cristian Cilibiu is a senior executive with two decades of experience in financial services and business operations, leading complex projects and large multicultural teams. From 2020 he is acting as Country Manager for UniCredit S.p.A. and UniCredit Bank Austria in Romania, overseeing teams that deliver a broad range of banking services — from payments, lending, AML, securities, and trade finance to core banking — for businesses in Italy, Austria, and Germany. Previously, Cristian held leadership roles in Romania, Vienna, and Milan managed service centers, built centers of excellence in RPA, implemented process optimization programs, and achieved various efficiencies through resource and operational improvements. He is recognized for his expertise in change management, operational efficiency, governance, people leadership, and digitalization. As Vice President of ABSL Romania, he supported the growth and promotion of the business services industry as a driver of national economic development. Cristian holds degrees in Economics from Babeș-Bolyai University, an Oracle Database master’s from ASE Bucharest, and an IT Management master from Politecnico di Milano. He is also certified in Lean Six Sigma, reengineering, and project management. Beyond his professional career, he is passionate about travel, cycling, skiing, hiking, environmental protection, and volunteering in reforestation and educational initiatives.
Ludmila Ciubaciuc
Senior Legal Counsel, Booking Holdings Romania
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Ludmila Ciubaciuc
Senior Legal Counsel, Booking Holdings Romania
Ludmila is a Senior Legal Counsel at Booking Holdings, advising on various legal and regulatory areas, including around AI, across the Global Legal Team and Brand Legal teams. With over a decade of experience, cultivated through roles as a legal consultant at a Big Four firm and within global in-house legal teams across several multinational corporations, she brings unique and valuable perspectives, with expertise in bridging the gap between regulatory frameworks and practical corporate governance.
Cristian Cortez
Senior Manager Finance Transformation, PwC
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Cristian Cortez
Senior Manager Finance Transformation, PwC
With 10+ years’ experience in Finance Global Transformation Projects, Cristi is leading and driving the Finance Transformation Team, Agenda & Strategy from multiple tactical levers point of view such as Process Optimization, Technology and Digital Finance Assets and various Delivery and Managed Services models. Cristi has significant experience in the areas of business strategy, working capital enhancement, solution design and implementation, analytics and business excellence across operations and finance end to end processes and across multiple industries such as supply chain, logistics, automotive, retails, telecommunications, finance and payment services at a global project scale.
Ovidiu Dimbean-Creta
Ph.D, Rector ASEBUSS Business School
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Ovidiu Dimbean-Creta
Ph.D, Rector ASEBUSS Business School
Ovidiu Dimbean-Creta, Ph. D. is the Rector of ASEBUSS Business School, Romania’s first business school to offer a Romanian-American Executive MBA. Ovidiu is also Co-founder, Administrator, and Trainer at Exec-Edu, a company of ASEBUSS Foundation. With a strong business background, he has held key financial leadership roles in companies such as Eli Lilly & Company, Arctic (later Arçelik), Flanco Holding, Infopress Group, and Lowe and Partners, gaining extensive experience in both local and international markets. Additionally, he served as a non-executive board member at AIG Pension Fund, contributing to strategic decision-making in the financial sector. He is dedicated to bridging academia and real-world business challenges. Beyond academia, Ovidiu Dimbean-Creta actively contributes to the business environment as a 𝐁𝐨𝐚𝐫𝐝 𝐌𝐞𝐦𝐛𝐞𝐫 of the 𝐂𝐡𝐚𝐦𝐛𝐞𝐫 𝐨𝐟 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐒𝐰𝐢𝐭𝐳𝐞𝐫𝐥𝐚𝐧𝐝-𝐑𝐨𝐦𝐚𝐧𝐢𝐚. ASEBUSS is also a member of 𝐀𝐦𝐂𝐡𝐚𝐦 𝐑𝐨𝐦𝐚𝐧𝐢𝐚, reinforcing its commitment to business excellence and international partnerships. Ovidiu has been a mentor for almost 10 years at 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐑𝐨𝐦𝐚𝐧𝐢𝐚 and is teaching within the development program for the Women on Board pillar, supporting female leadership and their professional growth.
Manuela Dode
Business Transformation Director, Accenture
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Manuela Dode
Business Transformation Director, Accenture
Manuela Dode is Head of EMEA Transformation at Accenture. She is an experienced leader in business transformation, with a passion for shaping the workforce of the future. With a background in applied mathematics and business administration, Manuela mixes analytical precision with empathetic leadership. She drives strategic and interdisciplinary change across EMEA through design thinking, Lean Six Sigma principles, and a human-centered approach to digital transformation.
Madalina Enache
Director Office Advisory,
iO Partners
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Madalina Enache
Director Office Advisory, iO Partners
Madalina Enache is a commercial real estate professional with over 15 years of expertise in the local market currently holding the position of Director Office Advisory at IO Partners. With extensive experience on both the Landlord/Developer and Agency sides, Madalina brings a comprehensive understanding of the industry to deliver exceptional advisory services to clients. She focuses on strategic positioning of companies providing pivotal assistance in securing ideal office spaces that align with their business goals and foster productive work environments. Her expertise includes location strategy, lease negotiation, and managing the complexities of corporate relocations. As workplace design and environment increasingly intersect with employee wellbeing and AI-driven workplace innovation, Madalina offers valuable insights into how physical spaces can be optimized to support both human flourishing and technological integration in the modern work environment.
Maria Florea
Event Moderator
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Maria Florea
Event Moderator
After two decades of dedicated service in real estate consultancy, Maria has embarked on an entrepreneurial journey to explore new investment opportunities and innovative business ideas.
Anca Fotache
General Manager, Booking Holdings Romania
Anca Fotache
General Manager, Booking Holdings Romania
Andrei Georgescu
Digital Transformation Centre Director, Stefanini EMEA
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Andrei Georgescu
Digital Transformation Centre Director, Stefanini EMEA
Stefanini's Digital Transformation Center Director and seasoned business consultant with over 20 years of experience driving change and innovation across industries. He has led projects spanning IT strategy, IT service management, Business Intelligence and IT operations setup, to list a few. His expertise extends to innovation management, performance management, intelligent automation, PMO & governance. With a strong background in business planning, training, and human resources, he brings a holistic perspective to digital transformation, helping organizations unlock value, enhance performance, and achieve sustainable growth.
Tomas Husner
Director, GBS Advisory Leader Romania, Deloitte
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Tomas Husner
GBS Advisory Leader Romania, Deloitte
Tomas is a Director in the Consulting practice at Deloitte Central Europe with 14+ years of experience in the SSC industry. He has built and led Deloitte’s largest SSC advisory practice based in Deloitte Czech Republic and is leading the SSC Advisory practice at Deloitte Romania. Over the course of his career, he has worked with many local and international clients managing global cross-functional transformation programs, incl. SSC vision and strategy, SSC build, target operating model design, transitions, and many more. Having worked across multiple industries, his main specialization is on life sciences & healthcare, retail & consumer and banking & insurance. Apart from project work Tomas is focusing heavily on technology led process optimization utilizing AI and enterprise-wide technology solutions in the GBS landscape, such as ServiceNow, HighRadius, Celonis and others.
Catalin Iorgulescu
General Manager, Deloitte Shared Service Centre
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Catalin Iorgulescu
General Manager, Deloitte Shared Service Centre
Catalin Iorgulescu has been present in the ABSL Board during the last 12 years and actively supported its development from the start to the present level by initiating and deploying the PR strategy aimed at increasing the Brand awareness and recognition of ABSL Romania as the most prominent voice of the Industry. During this time, he also acted as an ambassador of ABSL by bringing new members, representing ABSL in various meetings with potential investors and State Authorities, and helping organize major ABSL events. His keen business acumen, networking abilities and capacity to communicate effectively with policy makers, media and other stakeholders in a convincing manner will allow him to make a further impact in the future of the Association. Over the last 25 years, he acted as EMEA Operational Alignment Leader and General Manager for Deloitte Shared Service Centre, Samsung SSCE, WNS Romania and Craft Worldwide Romania besides holding other top management positions within McCann Erickson Group. Catalin is a Fellow ACCA, CAFR as well as an ISACA member (CISA) since 2002 and respectively 2003.
Alexandru Iosif
Senior Consultant, Innovation, Concentrix
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Alexandru Iosif
Senior Consultant, Innovation, Concentrix
Alex Iosif is a Senior Consultant for Innovation at Concentrix, where he leads complex, multi-country transformation programs that bridge business strategy with digital evolution. With extensive experience in integrating people, processes, and technology, Alex partners with leadership teams and clients to design and implement innovative solutions such as RPA, AI-enabled bots, QA automation, and advanced analytics. His expertise lies in developing actionable transformation roadmaps and enabling organizations to adopt digital solutions that deliver measurable impact. As a former Global Candidate Experience Lead, Alex also championed enhancements across the end-to-end applicant journey, aligning tools and teams to create meaningful, human-centered experiences.
Cătălin Micu
Partner, Zamfirescu Racoți Vasile & Partners
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Cătălin Micu
Partner, Zamfirescu Racoți Vasile & Partners
Cătălin Micu has an unsurpassed practice in employment law with an exceptional reputation for advising clients on all aspects of individual and collective labour law. Having thorough and solid knowledge of the Romanian corporate regulations, Cătălin is popular among major domestic and international corporations for advice on agreements negotiation, implementation of sophisticated management organization systems, important business transfers, corporate restructurings and collective bargaining agreements. During 2014 Cătălin successfully coordinated the first ad integrum reorganization in Romania for a bank, by the means of collective dismissal integrated in a sophisticated mechanism of repositioning the human resources on a new jobs’ structure approved by the shareholders of the bank. Cătălin has also a notable reputation for advising on medical law and commercial law matters, acting for a client roster encompassing companies acting in a variety of industry sectors.
Laurent Mirjol
CEO, Societe Generale Global Solution Centre
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Laurent Mirjol
CEO, Societe Generale Global Solution Centre
Laurent was appointed Chief Executive Officer of Société Générale Global Solution Centre in Romania in July 2025. With over 20 years of experience in operations management and strategic transformation, he brings a proven track record of driving growth, innovation, and operational excellence. Since joining Société Générale in 2001, Laurent has held several key positions, primarily within Investment Banking. From 2017 to 2022, he served as the Global Chief Operating Officer for Global Banking Technology & Operations within Corporate and Investment Banking division, where he successfully led the evolution of the operational model and drove major strategic transformations.
Laurent holds a degree from the École de Management de Lyon.
Oana Munteanu
People & Organisation Director, PwC
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Oana Munteanu
People & Organisation Consulting Director, PwC
Oana Munteanu leads the People services cluster in PwC Romania. She has more than 15 years of experience in organisational and HR consulting in Romania and other CEE / CIS countries, driving large projects related to organisational design, people strategy, reward and performance management, HR transformation for companies in Financial services, Retail & Consumer, Energy, Technology & GBS, as well as public sector. She also led multiple labour market studies and benchmarking projects in Romania, being an advocate for sustainable labour policies. Oana is passionate about technology and how it impacts the future of work and of HR.
Constantin Negula
Automation Solution Architect, Euromaster Business Services
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Constantin Negula
Automation Solution Architect, Euromaster Business Services
Constantin Negula is a Solution Architect specializing in intelligent automation. He designs and delivers RPA and AI-driven solutions that optimize business processes and enhance operational efficiency. Passionate about bridging technology and business, he focuses on creating scalable automation architectures that drive measurable impact.
Catalin Novac
Head of AI, Accenture EMEA CE
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Catalin Novac
Head of AI, Accenture EMEA CE
Catalin Novac is Head of AI at Accenture, serving as Lead Architect and Technical Delivery Lead for enterprise AI solutions. With over 14 years of experience, he directs large-scale, cross-functional initiatives, aligning advanced AI solutions with strategic business objectives to drive measurable impact. Catalin has built and scaled AI/ML architecture practice, fostering innovation and creating high-performing teams across global organization.
Diana Patrascu
ACoE Leader, Euromaster Business Services
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Diana Patrascu
ACoE Leader, Euromaster Business Services
Diana Maria Patrascu is the Automation Centre of Excellence Leader at Euromaster Business Services, driving digital transformation, specializes in AI, RPA, and intelligent automation, integrating technology to streamline business processes. She champions efficiency, accuracy, and innovation and is passionate about using automation as a strategic enabler for smarter, more agile business operations.
Ilinca Popescu
Sales Director for Central, Eastern & Northern Europe, Steelcase
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Ilinca Popescu
Sales Director for Central, Eastern & Northern Europe, Steelcase
As Sales Director for Central, Eastern & Northern Europe at Steelcase, Ilinca helps people do their best work by creating places that work better. She leverages applied research and takes a user-centered approach to understand the way people work and learn and the goals their organization are trying to achieve.
Francesca Postolache
Partner, PwC
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Francesca Postolache
Partner, PwC
Francesca is a Partner within the Assurance Department of PwC Romania and joined the company in 2000. With over 25 years in audit practice and a high interest in watching the way the business environment evolves, Francesca assisted, over the years, PwC’s large international and local clients in different industries such as retail, oil&gas, tobacco in major audits performed under the International Standards of Accounting.
She also contributes to the constant dialogue and collaboration among the companies of the business services sector in her role as a Vice President of the Association of Business Services Leaders in Romania (ABSL).
Also, Francesca is interested in the field of education, thus she continued to consolidate her career and became an International Certified Coach (ICF) in 2020. She is also a member of the Association of Chartered Certified Accountants (ACCA) in the United Kingdom and the Romanian Chamber of Financial Auditors (CAFR).
Tudor Ungureanu
Digital Workplace Practice Lead, Stefanini EMEA
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Tudor Ungureanu
Digital Workplace Practice Lead, Stefanini EMEA
As the DWS Practice Lead at Stefanini EMEA Tudor drives innovation and transformation in the modern digital workplace. Passionate about the intersection of technology and employee experience, Tudor champions AI-first models that minimize traditional support structure to drive sustainable value for clients. He is focused on integrating the latest technologies and solutions to contribute in reshaping the future of the Digital Workplace.
Radu Zmaranda
Privacy Manager, Booking Holdings Romania
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Radu Zmaranda
Privacy Manager, Booking Holdings Romania
Radu is a Privacy Manager at Booking Holdings Romania, where he is responsible for overseeing and implementing privacy strategies and compliance across various initiatives. Radu brings a robust legal foundation to his current role, having previously accumulated extensive experience both as a lawyer in the TMT & Privacy Department of a Bucharest law firm, and as a global in-house privacy counsel at a multinational company. This unique blend of legal and practical privacy expertise combined with his passion for technology allows him to navigate complex regulatory landscapes and translate intricate privacy requirements into business-friendly solutions.
WHY BECOME
A CONFERENCE PARTNER
Event Partners come to ABSL 13th Annual Conference to display their latest products and services and to explore business opportunities. Being a partner of our conference will give you the opportunity to:
- Develop and strengthen your brand
- Generate lucrative, highly targeted business leads
- Build long lasting relationships
- Get in touch with potential business partners
- Position the company as a leader in the domain
- Network
- Obtain Customer Feedback
If your company is part of ABSL, you can benefit of discounted partnership packages.
STRATEGIC PARTNERS
EVENT PARTNERS
REGISTRATION & TICKETS*
250 €
3 tickets bundle
500 €
FREE FOR ABSL MEMBERS & PARTNERS (according to the membership type).
Check here the membership type of your company: https://www.absl.ro/members/
Discuss with your company representative about participation and register afterwards.
ABSL CONFERENCES AT A GLANCE
ABSL IN ROMANIA
PROJECTS & EVENTS
PRESS ROOM
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