The business services industry is constantly evolving, driven by rapid technological advancements, shifting market conditions, and changing customer expectations. Success in this dynamic landscape requires more than just keeping pace—it demands strategic transformation and continuous optimization. Emerging challenges, from the disruptive impact of Generative AI and shifting workplace cultures to the ripple effects of recent fiscal policies, add layers of complexity to the industry.
Looking back at 2024, it was a year marked by growth, stabilization, and transformation within our industry. Organizations embraced greater automation, introduced more advanced solutions, and elevated their service offerings. Many prioritized strengthening internal capabilities, exploring new avenues for progress, and expanding their reach by adding services and establishing centers of excellence and innovation. Through these efforts, they gained the confidence of top leadership. As the industry continues to evolve, our ability to adapt, solve challenges, and drive innovation will solidify our role as a leading global hub.
Amidst these shifts, ABSL provided a collaborative space for knowledge sharing and collaboration, empowering the industry to navigate challenges and harness emerging opportunities with confidence.
As we mark the 10th edition of ABSL AWARDS GALA, we take this opportunity to recognize the outstanding contributions of our members who have played a crucial role in strengthening our industry and positioning Romania as a key market.
We invite our member companies to take part in our competition by showcasing their most groundbreaking, impactful, and valuable initiatives. Beyond earning recognition, this is a chance to inspire and influence the industry’s future. Let’s continue to drive progress and set new standards of excellence together!
The most remarkable projects will be celebrated and honoured at the ABSL Gala, set to take place on June 12, at Daimon Events, Bucharest.
| Winner | Valoris Center | From Familiar to Game-Changing: A Romanian Success Story in Customer Support (Read more) |
| 2nd Place | Wipro Romania | Alliance Dynamics: A Decade of Trust and Excellence |
| 3rd Place | Regional Audit Delivery Center – Deloitte Shared Services | Irresistible Organization | Retention & Organizational Health |
| Nomination | Booking Holdings | Enterprise-Wide (Booking.com) Major Incident Management Framework for IT Services |
| Nomination | Concentrix | Transforming Customer Experience through Leadership & Innovation |
| Nomination | Euromaster Business Services | Euromaster Business Services and Euromaster Optimization and Efficiency |
| Nomination | Michelin Romania | Process Improvement Flow (iHub) |
| Nomination | OMV Petrom Global Solutions | BBS Rethinking Shared Services |
| Nomination | VOIS Romania | Revolutioning the Configuration Management Database for Vodafone IT System |
Project name:
From Familiar to Game-Changing: A Romanian Success Story in Customer Support
The winner:
Valoris Center
Short description of the project:
In 2024, we were selected by our long-term client—Europe, Central Asia, and Africa’s fastest-growing on-demand delivery platform—to lead and execute the blueprint for their first support system tech environment migration following a major acquisition. As a trusted BPO partner since 2019 and the 5th largest market by order volume (~8% of global demand), we were chosen to manage this high-stakes transition. All this was delivered within a complex 24/7 live operations environment, requiring zero disruption to service. We aligned teams and processes across regions, ensuring continuity, scalability, and speed. The migration was successfully completed in record time—an honor to be part of such a critical milestone in our client’s journey.
| Winner | Societe Generale Global Solution Centre | Reframe.Shift.Optimize (Read more) |
| 2nd Place | Capgemini Romania | Disputes Assistant (COPY DOCS) |
| 3rd Place | Euromaster Business Services | Euromaster – UiPath Finance Transformation (Artificial Intelligence & RPA) |
| Nomination | Allianz Services Romania | Accounts Payable Verticalization through Process Mining |
| Nomination | Deutsche Telekom Services Europe Romania | Hubble |
| Nomination | Michelin Romania | Export Process Powered by Booking Tool |
| Nomination | Mood Media | Messaging AI Copilot |
| Nomination | VOIS Romania | Multi-Cloud Patching Automation Solution |

Project name:
Reframe.Shift.Optimize
The winner:
Societe Generale Global Solution Centre
Short description of the project:
“Reframe.Shift.Optimize” is a transformation initiative designed to reshape our client operations and compliance processes by challenging legacy operating models, reallocating resources intelligently, and embedding efficiency at every level. Through bold process redesign, target automations using AI, and a leaner operating model, the project delivered measurable impact: strengthening our competitive advantage, cutting cost, and boosting customer satisfaction without increasing risk.
| Winner | Concentrix | iX Hello – GenAI Engine for Scalable Transformation (Read more) |
| 2nd Place | Stefanini Group | Breaking Language Barriers in IT Support with SophieX |
| 3rd Place | Michelin Romania | 0 Touch Approach for Commercial Incentives |
| Nomination | Accenture | INSURE-AI: Transforming Insurance with AI |
| Nomination | Capgemini Romania | Cash Application Assistant |
| Nomination | Central Europe Technologies | SICLID Bots Operation Automation |
| Nomination | Deloitte Shared Services | Test of Detail Bot – Reshaping the Substantive Audit Work |
| Nomination | Euromaster Business Services | Euromaster – UiPath Finance Innovation on Remittance Advice (AI & RPA) |
| Nomination | Genpact | Shaping the Future from the AI Innovation Center |
| Nomination | HP Inc. Romania | Future of Work – Bucharest Innovation Lab Program |
| Nomination | Hewlett Packard Enterprise / GEBOC Romania | Checkmate |
| Nomination | Mood Media Romania | Lyrics AI Copilot |
| Nomination | VOIS Romania | Predictive Failure |
Project name:
iX Hello – GenAI Engine for Scalable Transformation
The winner:
Concentrix
Short description of the project:
iX Hello is a powerful enterprise-grade GenAI platform developed by Concentrix to accelerate productivity, enhance decision-making, and drive innovation at scale. It empowers users—technical and non-technical alike—to build secure, no-code virtual assistants for internal and client use cases. Featuring over 15 integrated GenAI models and a hybrid LLM gateway, it enables real-time content generation, data analysis, translation, and knowledge access—all within a secure, brand-aligned interface. Fully customizable and rapidly deployable, iX Hello has automated processes in CX, HR, IT, Legal, Sales, and Procurement, reducing task times by up to 90% while increasing quality, compliance, and customer satisfaction. Unlike single-vendor solutions, it offers unmatched flexibility, robust governance, and easy integration with 50+ platforms. With 200+ assistants already deployed, iX Hello redefines what’s possible in digital transformation and future-ready service delivery.
| Winner | Michelin Romania | O2C: From Field Visits to Future Success (CXS Approach) (Read more) |
| 2nd Place | Euromaster Business Services | Euromaster – UiPath Fleet Management Process Optimization and Automation |
| 3rd Place | VOIS Romania | The Human Side of Things: Redefining CX in IoT |
| Nomination | Accenture | Beyond the Wheel – The New Driving Experience |
| Nomination | Allianz Services Romania | Next Level Support with Customer Service Management |
| Nomination | Genpact | Keeping the Digital Streets Safe |
| Nomination | HP Inc. Romania | Global Operating Model Transformation: Introduction of the ABM role (Account Billing Manager) |
| Nomination | Valoris Center | The Effort behind Every 5-Star Rating |
Project name:
O2C: From Field Visits to Future Success (CXS Approach)
The winner:
Michelin Romania
Short description of the project:
Customer centricity is central to our operations in CBS and within O2C, Connected Solutions platform (CXS). Our business support teams provide end-to-end services for our customers, including fleet updates, invoicing, claim management, and service provider payments. In early 2024, insights from our operational teams highlighted the need to understand on-field activities at customer sites to better anticipate their needs and streamline invoicing. Collaborating with sales and operations teams in Romania, we organized visits for 70 department members (operating activities for over 20 European countries) to three local customers, 1 full day on customer’s site. Proximity enabled cost-effective, low-emission travel, mainly by train. The project aimed to strengthen collaboration with operations, enhance the customer experience, and improve invoicing quality by deeply understanding customer needs and on-field realities.
| Winner | Ipsos Interactive Services | Making an Impact (Read more) |
| 2nd Place | HP Inc. Romania | Tech Bridges: Connecting Seniors & Technology |
| 3rd Place | Allianz Services Romania | Lights, Camera, EduACTION |
| 3rd Place | VOIS Romania | Brighter Futures |
| Nomination | Accenture Services | A Family of Millions |
| Nomination | Allianz Partners Romania | Allianz Partners Societal Impact Program |
| Nomination | Booking Holdings Romania | Booking Holdings Romania ESG Program: A World Worth Experiencing |
| Nomination | Michelin Romania | Hard Excess Management |
| Nomination | Societe Generale Global Solution Centre | Genuine Solutions for Climate |
| Nomination | UniCredit Branch Romania | UniCredit United: Building Stronger Communities |
| Nomination | Wipro Romania | CSR Lifestyle: Monthly Acts of Kindness |
Project name:
Making an Impact
The winner:
Ipsos Interactive Services
Short description of the project:
At IIS Romania, we believe education has the power to break cycles and unlock potential. Making an Impact began as a commitment to redirect part of our profit tax to NGOs working to ensure access to education for children and youth facing hardship. It is our way of standing beside those who are often left behind, not only with resources, but with trust and belief in their future. The initiative originally supported seven core NGO partners: Let’s Do It, Romania!, Teach for Romania, Fundația Noi Orizonturi, Scoala de Valori, Ave Romania, Act for Tomorrow, and Pe Stop—each contributing to education, sustainability, equity, and inclusion in different ways. This year, we deepened our impact by adding two new pillars: causes nominated by employees, and NGOs founded by our colleagues. These additions made the initiative more personal, more powerful, and a true reflection of who we are, as individuals and as a company.
| Winner | VOIS Romania | TechElevate Program (Read more) |
| 2nd Place | HP Inc. Romania | Leadership Development Program |
| 3rd Place | Deloitte Shared Services, Deloitte Support Services, Deloitte Tehnologie | Empowering Leaders-Mental Health Awareness Program |
| 3rd Place | Societe Generale Global Solution Centre | LEx – Learning Experience |
| Nomination | Allianz Partners Romania | Talent Mapping |
| Nomination | Allianz Services Romania | Shadowing Program: A Key Component of the EmpowerU Framework |
| Nomination | Booking Holdings | Learning Wallet Program |
| Nomination | Concentrix | Empower: Elevating Skills and Careers through LinkedIn Learning Integration |
| Nomination | DB Global Technology | Skill UP! Program |
| Nomination | Deutsche Telekom Services Europe Romania | Growth Hub – Skill Management and Career Navigation |
| Nomination | Genpact | Genpact & Iași: Building the Future Together |
| Nomination | Michelin Romania | Citizen Developers Academy |
| Nomination | SCC Services Romania | EVOLVE |
| Nomination | Stefanini Group | NEXUS – Executive Leadership Development Program |
| Nomination | UniCredit Branch Romania | Unitalk: Learning Power |
| Nomination | Wipro Romania | Business Coaching for Personal Growth |
Project name:
TechElevate Program
The winner:
VOIS Romania
Short description of the project:
In today’s landscape, where the only constant is change, VOIS has constantly grown, with around 100 new hires each year. We have grown as an entity from a shared services center to a tech excellence center, with niche skilled employees. And we managed to do this by becoming a leading training ground for tech specialists, equipping them with the cutting-edge skills and Agile mindset needed to drive innovation and excellence in the tech industry. This program is not just about imparting skills; it’s about cultivating the tech visionaries of tomorrow. The program has two dimensions: one dedicated to our employees and one to potential candidates from top technical universities in Romania. TechElevate Program has created a collaborative, real-world learning environment with more than 200 employees and 200 students from UNSTBP and Gheorghe Asachi Technical University Iasi onboarded for upskilling.
| Winner | Michelin Romania | Fearless Organization Scan Program (Read more) |
| 2nd Place | Concentrix | One Culture in Action. One Team. All Game-Changers. |
| 3rd Place | Central Europe Technologies | Welcome@Work |
| 3rd Place | WNS Global Services | BE WELL@WNS |
| Nomination | Allianz Services Romania | Belonging Begins with People First |
| Nomination | Booking Holdings | Creating a Great Place to Work where #ExcellenceIsNeverOrdinary |
| Nomination | Chain IQ Services | Via Chain IQ: The Path to Employee-Driven Change |
| Nomination | Deloitte Shared Services, Deloitte Support Services, Deloitte Tehnologie | Empowering Wellbeing |
| Nomination | HP Inc. Romania | Well Beyond at HP |
| Nomination | Ipsos Interactive Services | Connect Crew |
| Nomination | Mondelez International | Vision to Vibrancy: Creating an Inspiring People-First Hub |
| Nomination | UniCredit Branch Romania | Culture Day: Living our Values |
Project name:
Fearless Organization Scan Program
The winner:
Michelin Romania
Short description of the project:
Michelin’s core values of respect and integrity are closely tied to psychological safety, aligning with its focus on innovation and sustainable growth. In line with these strategic priorities, CBS Bucharest initiated an HR transformation plan to address barriers that sometimes appear in communication, inclusion, risk-taking and attitudes towards mistakes, through the Fearless Organization Scan Program. A preliminary step involved workshops for all employees to raise awareness about psychological safety, crucial for talent retention and high-performance teams. In 2024, the psychological safety level was measured for 25% of the CBS Bucharest population using the research-based survey tool developed by Professor Amy Edmondson from Harvard Business School. Our in-house Learning & Development team, with members certified by an accredited partner in Romania, ensured seamless and effective implementation, reinforcing our commitment to employee development.
| Winner | Milena Aenachioae | Genpact Romania |
| Winner | Mugur Pantaia | HP Inc. Romania |
| Finalist | Albert Tiron | Valoris Center |
| Finalist | Andreea Nistor | Euromaster Business Services |
| Finalist | Cristina Dumitru | Michelin Romania |
| Finalist | Daniela Buzdugan | MassMutual Romania |
| Finalist | Ioan Pop | Central Europe Technologies |
| Finalist | Ioana Vitan | Randstad Romania |
| Finalist | Luana Ujrou Chang | UniCredit Branch Romania |
| Finalist | Stefan Ciobanu | VOIS Romania |
| Nomination | Adrian Ciocirlan | Chain IQ Services |
| Nomination | Ana Maria Constantin | Michelin Romania |
| Nomination | Andreea Darie | Hewlett Packard Enterprise / GEBOC Romania |
| Nomination | Andrei Baciu | MassMutual Romania |
| Nomination | Anemari Bentu | Euromaster Business Services |
| Nomination | Cristina Petrescu | Booking Holdings Romania |
| Nomination | Delia Stan | Booking Holdings Romania |
| Nomination | Denisa Zetu | VOIS Romania |
| Nomination | Florin Bejenaru | OMV Petrom Global Solutions |
| Nomination | Ionut Smeu | Chain IQ Services |
| Nomination | Irina Alexandra Munteanu | HP Inc. Romania |
| Nomination | Nelly Lupu | WNS Global Services |
| Allianz Services Romania |
| Societe Generale Global Solution Centre |
This category celebrates outstanding leadership in driving operational excellence, innovation, and performance. If your company has implemented a project that has significantly improved efficiency, reduced costs, enhanced quality, or delivered measurable business impact, this is your chance to showcase it. Demonstrate how your organization has set new industry standards through continuous improvement and transformative strategies.
Has your company embraced change and pioneered new ways of working? This award recognizes projects that have successfully navigated complex challenges to create innovative business solutions. If your initiative has transformed operations, introduced automation, or delivered breakthrough services, share your success story, and inspire the industry.
This award celebrates bold and innovative projects that have harnessed the power of artificial intelligence and process automation to drive impactful business transformation. If your company has introduced cutting-edge solutions that have optimized workflows, boosted decision-making, or unlocked new efficiencies, this is your chance to showcase how your project is shaping the future of business services and setting the pace for industry evolution.
In today’s dynamic landscape, customer trust and satisfaction are more critical than ever. This award honours companies that have redefined customer experience by delivering exceptional, high-quality, and seamless services. If your company has successfully built stronger customer relationships, maintained excellence during challenging times, or set new benchmarks in service delivery, submit your project and be recognized as a leader in customer experience.
Sustainability is not just a goal it’s a responsibility. This category highlights initiatives that drive environmental, social, and governance (ESG) excellence while creating a lasting positive impact. If your company has implemented sustainable practices, fostered employee well-being, or contributed to a greener future, showcase your commitment to responsible business practices and inspire others to follow your lead.
People are at the heart of every successful business. This award celebrates companies that invest in their workforce through innovative training, mentorship, upskilling, and education programs. If your company has developed impactful learning initiatives that empower employees and prepare them for the future, share your story and be recognized as a leader in talent development.
A thriving work culture fuels productivity, creativity, and well-being. This category honours companies that have created exceptional workplaces through initiatives that foster employee engagement, diversity, inclusion, and overall job satisfaction. If your organization has successfully built an environment where people feel valued, motivated, and empowered, this is your opportunity to showcase your workplace culture.
Great teams are built by exceptional individuals who go above and beyond to make a difference. This award recognizes an outstanding colleague who exemplifies dedication, leadership, and a positive impact on their team and organization. Whether through mentorship, innovation, collaboration, or an unwavering commitment to excellence, this individual inspires those around them and contributes significantly to the company’s success.
Download the editable nomination pdf via the “Download nomination form” button in your respective category
Complete the nomination pdf with the relevant data.
(We strongly recommend using the latest Adobe Acrobat Reader)
Upload the nomination pdf via the “Upload nomination form” button in your respective category. If needed, you can upload documents/photos supporting your nomination.
Upload a short video of 30 sec presenting your project by May 26th EOD. The video will be used during the Gala to introduce your project to the audience, and afterwards on social media to promote the winners.
The Jury gathers representatives of high-profile companies, connected with the business services industry. The aim is to ensure expertise in various connected fields and fairness in the process of evaluating the projects enrolled into the competition.
It is our pleasure to introduce the 2025 ABSL Awards Jury:
Member companies can enrol one of their projects under each Award Category, a total of 7 projects, by completing the requirements within the Eligibility & Rules. The only exception is Colleague of the Year category where companies can submit 2 nominations. The applications need to highlight the innovative and value-added aspects of the project, as well as the impact on bottom-line performance of the business and the impact and investment in the community at a larger scale. All business applications should only refer to registered quantifiable and demonstrable results for projects starting with the 1st of January 2024 until the application date.
One winning project per Category will be selected by the Jury after a thorough evaluation process and these will be announced during the Gala event, on June 12, 2025. In a dedicated event, each category award winner will be announced, and will be invited on stage to address a few words.
In addition to the Winners, the 2nd & 3rd places will receive the recognition of ABSL community. The communication and promotion of the ABSL Awards winners and finalists will continue in media through consequent press releases, articles in ABSL Newsletters and website, as well as social media posts on Facebook, YouTube and LinkedIn.
The ABSL Awards are open only to ABSL members.
Applying for ABSL Awards is free of charge.
Before submitting the nomination forms, please download and read the Awards’ Eligibility & Rules.
The deadline for submitting your nomination is May 5 (EOD), 2025.
ABSL Awards Gala is a joyous occasion where the vibrant ABSL community comes together to celebrate the companies, their talented teams, and their significant contributions to enhancing the performance, appeal, and competitiveness of the Romanian business services industry.
This gala is all about shining a spotlight on these remarkable people and giving them the recognition they truly deserve. It’s not just a ceremony; it’s a chance for everyone in the Outsourcing Industry to connect, share stories, and learn from the innovative initiatives that are driving our industry forward. That is why we warmly welcome non-member companies to join us in this festive gathering.
18:30
Welcoming Guests
19:00
Cristian Cilibiu | ABSL Awards Gala Moderator
Welcome message from Adrian Baron | ABSL President
19:15
Dinner
Business Leaders Awards, presented by the jury
22:30
Closing Speech
Dress code: Black Tie
Tickets (225 € each) are limited due to the hall capacity & available on a first come, first served basis.
Tickets (225 € each) are limited due to the hall capacity & available on a first come, first served basis.
If you want to support the best projects of the business services community, the development of our industry, please request the partnership package at [email protected].
Association of Business Service Leaders in Romania
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