ABSL invites you to the 12th Annual Conference, the largest event for Romanian Business Services Industry that brings together more than 600 professionals with common goals: to discover the latest trends, find new courses for a successful future, seek answers to current concerns and network.
The business services landscape is constantly evolving, due to globalization, technological revolutions, and geopolitical environments and events. Organizations must adapt in order to remain relevant and competitive faced with significant challenges that required quick adaptation: from Generative AI tools, shifts in organizational culture and people practices, to fiscal changes, and global economics.
The centres of excellence developed in the last two years bring solid expertise in areas such as IT, finance and accounting, HR, procurement, still making Romania a preferred destination for high-value-added services. Moreover, these centres are established as a driving force for introducing new business models, initiating, and developing new products and service offerings, and leading general innovation.
The business services sector will see a rapid and diverse expansion of services as it provides more advanced and more bespoke services to their organizations, helping them gain a competitive edge. They will drive not only digital transformation for the organization but will be seen as an incubator for new technology and its application possibilities.
In short, key strategies and objectives for many business services companies will remain digital transformation, standardization, expansion of value-added services and broadening the scope of activities, as well as becoming a strategic partner for environmental, social, and governance compliance in years to come.
Our conference will bring into focus what the status of business services sector is at national and international level, what the future holds, how to innovate the business models, as well as how to integrate new aspects necessary for an equitable progress (cybersecurity, ethics, ESG regulations).
Join us in finding out how to stay ahead amidst the constant shifts and challenges, and how to chart new courses for the business services industry of tomorrow.
PwC presentation unveils the findings of the 12th annual survey conducted among business services sector companies, highlighting key trends related to business evolution, workforce dynamics, AI adoption and ESG compliance. Join us as we explore the current state of the industry and discuss how companies are positioning themselves for a rapidly changing future.
Today’s top executives have a common major concern: how to best equip their teams to leverage the emergence of Gen AI, so thus to maintain or increase their competitive edge in the market.
Join us to explore the latest examples of how Gen AI is transforming the way employees work and take a closer look at why upskilling needs to be everyone’s top priority.
An exploration of how fully remote work can unintentionally lead to isolation, diminished engagement, and a sense of workplace disconnect and why hybrid and in-office models help restore a sense of community and improve overall well-being. Key topics include the importance of maintaining distinct spatial boundaries between work and home life, how physical separation supports mental clarity, and the lasting mental health benefits of the traditional office space. This session will underscore why the office remains essential for balanced, sustainable health and productivity in an evolving work landscape.
Traditional Shared Service Centers (SSCs) were mainly focused on cost reduction and efficiency through process standardization and consolidation. Today, SSCs are embracing a new role within the organizations, shifting from back-office mindset into driving innovation to become strategic partners for their organizations, and embarking new capabilities and service offers, such as Compliance.
Societe Generale Global Solution Center mission as partner of choice of Societe Generale Group has been driving and succeeded to be a game changer building the new Era of compliance innovative capabilities & service offers.
As we progress further into the age of technology, large organizations are setting the pace. With businesses expanding and operations growing increasingly complex, managing access in a tidy and predictable way — especially with hundreds or thousands of employees — can be daunting. Let’s explore modern access management concepts and patterns that can empower users to utilize data in a safe, seamless, and compliant manner.
Designing workplaces that nurture people and foster moments of delight and joy requires an intentional effort to truly understand what leads to wellbeing. Gyms and healthy food at work are great benefits and part of the equation, but wellbeing runs deeper than that. New research out of the Wellbeing Research Centre indicates interventions in the work experience itself can make the biggest difference. There is compelling evidence that joy pays dividends. Greater physical and emotional wellbeing led to reduced costs, sick time and turnover.
Steelcase researchers explored various aspects of wellbeing to better understand how physical places can shape behaviors and signal that organizations care about creating the conditions for people to feel better. Six dimensions make up someone’s physical, cognitive and emotional wellbeing — meaning, authenticity, belonging, optimism, mindfulness and vitality. All of these dimensions need to be integrated into the physical workplace and work experience to lead to moments of joy and employee wellbeing.
We’re told to be agile, to learn from our mistakes – but that’s easy to say and hard to do. In a world where the threats and the new opportunities from geopolitics and new AI technologies are obvious, how can we adapt and why is it so difficult?
Tim Harford presents a range of vivid stories, compelling behavioural science, and practical advice as he discusses the art of adapting.
Deloitte presents a new report on Romania’s SSC sector, offering a comparative analysis within the Central European (CE) SSC landscape. Discover Romania’s competitive positioning through macroeconomic insights, salary and rent benchmarks, grants and incentives (G&I), and more
How can sustainability and energy-saving innovations drive future business success?
Key highlights include:
The presentation will explore the critical role of wellbeing in both personal and professional life. We’ll discuss the impact of workplace burnout, the importance of self-care, and practical strategies to help you thrive, not just survive, in today’s fast-paced world. You’ll learn how to cultivate a healthier relationship with yourself, enabling greater resilience, balance, and success in your career and beyond.
The landscape of employment relations is undergoing a profound shift driven by digital advancements, evolving cultural norms, and adaptive human resource policies. The digital revolution has empowered employees with greater flexibility and autonomy, fundamentally changing how and where work is done. Cultural trends are giving rise to the “new employee”—a workforce that values adaptability, inclusivity, and a balanced approach to work and life. Meanwhile, HR policies are striving to bridge the gap between traditional practices and future-forward approaches, aiming to maintain productivity while supporting the needs of this evolving workforce.
How to drive retention and enhance employee engagement in today’s challenging world? The session will provide a practical view on how Accenture uses a people-centric lens and a wide range of strategies to build an engaging and resilient workplace. We will talk about how to use the right data to guide people processes and initiatives and how to build a culture based on inclusion, psychological safety and development as relevant drivers of engagement.
In this session, we will explore how to use AI and machine learning to enhance onboarding by connecting key players and learning with practical application, in order to increase retention and improve time to productivity. The presentation will cover several key topics:
Payroll input and output data consists of a great amount of relevant information for both HR and business decisions. The ultimate purpose of HR people is to automate the reporting process, not only for the payroll area, but for all HR areas. However, a realistic maturity assessment of the payroll and HR reporting capabilities is needed for setting the improvement objectives and steps. We are to detail a case study of i) performing HR data reporting capabilities assessment, ii) set realistic improvement objectives and steps, iii) agreed reporting automated solution for payroll data.
The presentation delves into crafting a cohesive and blended Employer Branding strategy. We started with an Employer Branding workshop that brought both business and HR people on the same table, having a common understanding of the concept, which begins internally and resonates externally. The strategy highlights the use of the invaluable internal expertise to develop a compelling Employee Value Proposition (EVP), while advocating for a multi-channel promotion strategy, with notable participation in events like Dev Talks in Romania (the biggest IT conference in Romania). Ipsos in Romania stays active on the main Social Media platforms, with constant posting regarding both business and people news, performs active management of reviews on Undelucram (which is a kind of Trip Advisor for the companies). We considered it crucial to have a critical mass that supports these efforts, thus we created a community, Brand Ambassadors, which keeps up spreading, in an authentic manner, the organizational culture. The achievement of the Great Place to Work certification, in June 2024, serves as a testament to the consolidated efforts and confirms that we are going into the right direction.
Discover how Michelin CBS transformed team dynamics by fostering psychological safety. This session will explore the journey from creating “Safe Space” workshops to deploying the Fearless Organizational Scan (FOS) to diagnose and measure safety levels. Learn about the tools and data-driven strategies that helped teams develop action plans for improvement. Gain insights into practical, research-backed methods to boost engagement, trust, and collaboration in any organization.
Reward transparency has become a crucial topic in today’s evolving workforce, enhanced not only by regulatory pressure, but also by workforce preferences dynamics. Pro-active reward communication and education can support a culture of trust and equity, ensuring that reward policies and procedures are transparent and fair, while improving employee engagement, retention and productivity. We will reveal reward transparency maturity in the existing market and look at practical examples of reward communication strategy and implementation.
DIY (Do It Yourself) Career is a simple, intuitive and authentic SG GSC framework, hosted by EXP (an internal people Portal), enabling employees to accelerate their career journey towards achieving their aspirations, basically “OWN YOUR CAREER” policy in SG GSC. “Owning Your Career” may seem a daunting task, that is why we have created this very simple narrative called DIY CAREER (3 steps framework):
Join us for an interactive session to find out more about this topic and why it’s important for people to have a simple, digital and meaningful CAREER experience, when navigating towards their future.
Since last year, our company has embarked on a journey that goes beyond business goals and performance metrics. Every October, we set aside a day to celebrate Diversity & Inclusion, raising awareness and fighting discrimination. In 2023, we focused on the Roma community, welcoming Catalina Olteanu, who shared her powerful story of resilience. This year, we turned our attention to gender equality, collaborating with Centrul Filia and featuring Miruna Pantel, an expert in gender equality. These events are not just corporate checkmarks; they are heartfelt efforts to create an inclusive space where everyone feels seen and heard. Join us in building a future where empathy is our guiding principle.
This presentation will be one of the first times you will see translations done by custom AI models and humans, implemented in a company with more than 80 years on the market, and how it can be done from scratch. If you’re not convinced you can do this, please let me go through my slides so you know what’s in it for you and learn how to do this in the following topics:
Feel free to ask me for more help or ideas, remember to do that in the Q&A, that’s the FIRE round!
Future GBS organizations already embedded RPA and AI in practical solutioning of GBS business challenges and complementary use them to address process optimizations. We successfully worked on various implementations with GBSs, based on integrated framework approach and will also highlight some practical examples of RPA/AI solutions to optimize processes and address business needs.
We launched a project to fully automate the management of commercial incentives by using advanced technologies such as Corporate Data Lake, Salesforce.com, and Robotic Process Automation (RPA). This initiative has positively influenced more than 1,200 employees, providing smoother operations, complete payment traceability, and increased job satisfaction. By adopting a data-driven approach, the Corporate Data Lake consolidated all commercial incentives data, integrating it into the Salesforce.com platform. RPA facilitated the automation of tasks previously performed manually, connecting Salesforce.com with the ERP system to ensure faster and error-free operations. This presentation will showcase our dedication to leveraging modern technology to transform business processes, delivering significant benefits in operational efficiency, employee and customer satisfaction.
We will demonstrate how PwC uses some of the latest technologies to help the finance professional work smarter, from high volume recurring operations to complex and data heavy tasks, operational, reporting or controlling. Whether you’re looking for a bespoke solution, or the building blocks to drive change within your organization, the finance process does not have to be a pain. We invite you to a quick showing of both internal and external use cases and projects that our professionals have been involved with and their impact.
Join us for an engaging session on an innovative AI-powered code completion tool developed by GitHub and OpenAI. This session will showcase how technology can enhance the coding experience by offering intelligent suggestions for lines and blocks of code as you type. We’ll explore real use cases and discuss the tangible benefits this tool brings to software development teams, including improved code quality, increased velocity, enhanced unit testing, and a better overall developer experience. Don’t miss this opportunity to engage in a rich exchange of best practices and insights, emphasizing the critical importance of staying updated with emerging technologies. In a rapidly evolving professional landscape, understanding how to leverage AI tools not only enhances individual productivity but also drives team innovation and success. Join us to discover how keeping pace with technological advancements can empower you and your organization to thrive in an increasingly competitive environment.
With businesses increasingly relying on third-party service providers, demonstrating your commitment to security, reliability, and compliance is crucial for earning client trust. Deloitte Romania’s presentation will guide service providers through the essentials of SOC reports. Key takeaways include: understanding SOC reports (overview of SOC 1, SOC 2, and SOC 3 reports, key differences and when each report is needed), building client trust (why clients demand SOC reports, the role of SOC reports in mitigating third-party risk), enhancing competitive edge (how providing SOC reports can differentiate your services, using SOC compliance as a marketing tool to attract new clients), as well as real-world success stories (examples of service providers successfully leveraging SOC reports, overcoming common challenges and achieving SOC certification).
This presentation will focus on our commitment to performance and sustainability, emphasizing economic performance and environmental sustainability. We’ll discuss the optimization of old tire stocks through Hard Excess Liquidation campaigns, which led to impressive results: 301,000 excess tires sold in 2023, generating €20.80 million, and 123,000 tires sold in 2024, adding €10.86 million. By avoiding the cutting of 423,000 tires, we significantly reduced CO2 emissions. The Process Road Map outlines steps, challenges, and benefits, highlighting reduced inventory, improved profitability, and achieving the Zero Scraping objective. We’ll also cover increased customer satisfaction, automation opportunities, and CBS Bucharest’s logistics capabilities.
Implementing Microsoft Copilot in business enhances productivity by automating routine tasks and providing data-driven insights for informed decision-making. It improves customer service with AI-driven responses, reduces operational costs, and integrates seamlessly with Microsoft applications. Copilot helps manage risks, scales with your business needs, and facilitates better team collaboration. It offers real-time support, ensuring quick issue resolution and positions your business at the forefront of innovation, keeping you competitive in a rapidly evolving market.
Join us for an informative session on Playwright, the open-source library designed to automate tests for web applications using simple Java code. Discover how this tool can significantly reduce manual testing efforts while enhancing the overall quality of your testing processes through AI and automation. By adopting the right tools, your business can achieve higher efficiency, cost savings, and an edge in delivering robust and reliable applications. With impressive metrics like 560 contributors, 64.2k stars, 3.5k forks, and over 103k public repositories utilizing it, this tool is becoming more appealing to the developers’ community. We’ll explore real-world use cases that showcase how to effectively use Playwright to optimize your testing workflow, reduce manual tasks, and enhance the quality of your applications. And this translates to increased efficiency & quality for your business, optimization of processes and staying ahead in a competitive market.
Join us for an insightful presentation where we share our firsthand experiences and lessons learned from a significant migration we supported together with one of our key partners. As Romania serves as a major delivery hub in the CEE region, our team was at the forefront of this transition, impacting every system—from the omnichannel platform managing user conversations to the admin tools overseeing orders and delivery estimates. Moreover, we transformed our approach from one multiskilled team to three dedicated teams, expanding our workforce by 1.5 times in just 60 days! In this session, we’ll explore:
We’ll also discuss the challenges we faced, including:
In their relentless hunt for transformation and operational excellence, GBS practitioners are facing various challenges from adoption of digital to process modernisation and change management. This presentation focuses on three examples of organisations which engaged on a RACE for transformation and achieved exceptional results.
Ian Goldin is Oxford University Professor of Globalisation and Development and the founding Director of the Oxford Martin School, the world’s leading centre for interdisciplinary research into critical global challenges. Ian leads research groups on Technological and Economic Change, Future of Work and Future of Development. Ian previously was World Bank Vice President and the Group’s Director of Policy, and served on the World Bank Executive and other key committees. He previously was Chief Executive of the Development Bank of Southern Africa and Economic Advisor to President Nelson Mandela, accompanying President Mandela on all major international engagements and serving as Finance Director for South Africa’s Olympic Bid.
Ian is an advisor to a wide range of businesses, governments and international agencies and been a non-executive director of leading Fortune 100 firms, serving as the Senior Independent Director and on Remuneration, Risk, Investment, Credit and other key committees. Ian was knighted by the French Government and is Chair of the core-econ.org initiative to transform economics, as well as being a trustee of Comic Relief and other charities. He has written and presented three BBC series, After the Crash, Will AI Kill Development and The Pandemic that Changed the World and his BBC Analysis The Death of Globalisation? was broadcast in March 2023. The most recent of Ian’s 24 books is Age of the City was published in June 2023. His previous books include Rescue: From Global Crisis to a Better World; Terra Incognita: 100 Maps to Survive the Next 100 Years; Age of Discovery: Navigating the Storms of our Second Renaissance; The Butterfly Defect: How globalisation creates systemic risks; and The Pursuit of Development: Economic Growth, Social Change and Ideas. He tweets on @ian_goldin and his website is iangoldin.org.
Award- winning Financial Times columnist, host of the Cautionary Tales podcast, and author of The Data Detective and The Undercover Economist, is the Keynote Speakers at ABSL Annual Conference. Sometimes called ‘Britain’s Malcolm Gladwell’, Tim is a behavioural economist who offers a distinctive blend of storytelling, humour and intelligence. He has written eight books, and his latest, The Data Detective, uses new research in science and psychology to set out ten strategies for using statistics to erase our biases and replace them with new ideas that use virtues like patience, curiosity, and good sense to better understand ourselves and the world.
Sr. Supplier Delivery Manager, Microsoft
Plus 10 years’ experience in the Customer Support/Customer Services space. Previous experience with BPO, in roles of Quality and training as well as Operations Lead. Currently managing teams across the globe as a Service Delivery Manager. Partnered and led multiple implementation projects in the customer support and services space.
IT Delivery Manager, Societe Generale Global Solution Centre
Cristina is a skilled leader in IT project management, specializing in guiding Java full stack development teams to deliver innovative solutions for SGRF. With a focus on diverse areas such as credits, insurance, electronic signatures, online banking, agent-accessible applications, and security surveillance, she ensures her teams consistently meet and exceed expectations. Cristina fosters a strong partnerships with clients in France, coordinating closely with internal teams to maintain alignment on goals and deliverables. Certified as a SAFe 6 Practitioner and Prince2 Foundation project manager, Cristina combines technical expertise with strategic project management, driving efficiency and fostering excellence across all initiatives.
Senior Manager People & Organisation, PwC
Gabriela is a Senior Manager leading PwC's HR consulting practice in Romania and the Republic of Moldova. With over 19 years of experience in matters related to HR strategy, reward, benchmarking, job evaluation & base pay design, organisational effectiveness, performance management and variable pay. Gabriela holds several certifications in the field of human resources, including a CIPD certificate in Human Resource Management.
Head of Corporate Account Management, Reteaua de Sanatate REGINA MARIA
Raluca Binder is the Head of Corporate Account Management in the Subscriptions Division at Regina Maria – The Healthcare Network, where she coordinates the activities of account managers for the corporate client portfolio. Through a strategic and proactive approach, Raluca and her team constantly work to provide corporate clients with personalized services and solutions tailored to their specific needs to ensure and improve the health of their employees.
Raluca graduated from the Faculty of Letters with a specialization in Romanian-French at the University of Bucharest and holds a Master's degree in Communication and Public Relations. She later studied a Leadership and Management program at the University of Sussex, UK, and a Business Administration Management program at the Maastricht School of Management.
Managing Director & Partner, Horvath Romania
Maria has over 16 years of management consulting experience, having managed large-scale international corporate transformation and performance optimization projects. She leads the Competence Centres Strategy & Transformation and Operations in Romania and the Balkan region. Maria has substantial expertise in developing and implementing Target Operating Models, HR Transformations, Business Process Excellence, Procurement Frameworks, Contractor Management and Efficiency Increase Initiatives. Fluent in German, English. Six Sigma Certified.
Managing Director & Partner, Horvath Romania
Maria has over 16 years of management consulting experience, having managed large-scale international corporate transformation and performance optimization projects. She leads the Competence Centres Strategy & Transformation and Operations in Romania and the Balkan region. Maria has substantial expertise in developing and implementing Target Operating Models, HR Transformations, Business Process Excellence, Procurement Frameworks, Contractor Management and Efficiency Increase Initiatives. Fluent in German, English. Six Sigma Certified.
Managing Director & Partner, Horvath Romania
Maria has over 16 years of management consulting experience, having managed large-scale international corporate transformation and performance optimization projects. She leads the Competence Centres Strategy & Transformation and Operations in Romania and the Balkan region. Maria has substantial expertise in developing and implementing Target Operating Models, HR Transformations, Business Process Excellence, Procurement Frameworks, Contractor Management and Efficiency Increase Initiatives. Fluent in German, English. Six Sigma Certified.
Business Support Manager, Michelin Romania
A seasoned professional in order-to-cash operations with over a decade at Michelin, demonstrating expertise in lean management, operational excellence, and people management. Adept at leading and developing teams, driving operational improvements, and optimizing processes to boost performance and efficiency, all while increasing employee engagement and customer satisfaction.
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Environmental Manager, Skanska Commercial Development in CEE
Responsible for the implementation of sustainability projects and certification of Skanska office buildings, as well as non-financial reporting and services to support tenants in creating sustainable workplaces. She has many years of experience in the ESG field. Previously, as an accredited BREEAM International New Construction Assessor, she was responsible for serving international and strategic clients. She is also an assessor for SmartScore and WiredScore, and a member of the Urban Land Institute and the EU Taxonomy Application Working Group of the Ministry of Development and Technology. She is the 2022 recipient of the IWBI award for her work in supporting the creation of places that put people first.
Senior Manager Assurance, PwC
With 10+ years’ experience in Finance Global Transformation Projects, Cristi is focused in driving Finance Transformation Agenda & Strategy (Process, Technologies, Managed Services models). Cristi has significant experience in the areas of business strategy, working capital enhancement, solution design and implementation, analytics and business excellence across OTC, RTR, PTP towers. Cristi has also a strong experience in industries such as supply chain, logistics, telecommunications, finance and payment services, managing Global projects across EMEA, APAC, LATAM, NA regions.
Psychotherapist, Reteaua de Sanatate REGINA MARIA
Alice Donea is a cognitive-behavioral psychotherapist specializing in educational psychology, school and vocational counseling, and training in cognitive-behavioral psychotherapy and hypnotherapy. Her approach involves helping people find the necessary resources to face any challenges, with expertise in areas such as confidence and self-esteem, harmonizing relationships and improving quality of life, access to self-actualization, stress management, better sleep, anxiety, and returning to the office.
Manager Assurance, PwC
Andrei is a Manager in Capital Markets and Accounting Advisory Services in PwC Romania with over 10 years of experience in Financial Audit, Anti-Fraud, Controlling, Reporting and Finance Transformation. His projects as part of PwC cover various industry sectors such as IT&C, Retail, Agriculture, Industrial Manufacturing, Real Estate, Logistics and Distribution. He is part of the Digital Transformation Team in PwC as a Digital Accelerator.
Training Manager, Michelin Romania
Dorin Enache brings over 17 years of diverse experience in Learning & Development, holding roles as a trainer, learning consultant, competency manager, and now as Training Manager for Michelin CBS Bucharest. With a strong background in organizational development, leadership, and talent management, Dorin is instrumental in supporting Michelin’s management team to enhance both behavioural and professional competencies within their teams. Certified in the Process Communication Model® (PCM®), Human Synergistics® tools (LSI®, GSI®, OCI®/OEI®), and Strength Deployment Inventory® (SDI®), Dorin leverages these methodologies to provide holistic development solutions that drive individual, team, and organizational growth. His certifications enable him to tailor training approaches, fostering open communication, psychological safety, and effective conflict management. In recent years, Dorin has focused on advancing psychological safety across Michelin teams, using innovative tools like the Fearless Organizational Scan to diagnose and enhance team dynamics. Known for his expertise in experiential learning, he designs and facilitates transformative training programs that engage participants, equipping them with practical skills to create safer, more collaborative work environments.
Head of Office Advisory, iO Partners
With 18 years of real estate experience, Maria Florea is currently in charge with leading the office advisory team in iO Partners, JLL Preferred partner in Romania, offerings strategic office leasing consultancy services for occupiers and landlords. She has an outstanding track record in brokerage and management, coordinating over 100 transactions and leasing of more than 300,000 sq m in her career. Maria works with key clients and manages the strategy and training program of iO's Office Department. Professionalism, prompt reactions in addressing client’ needs, and a creative mind are some of the unique skills Maria is putting to work for the benefits of her customers.
HR Program Officer, Societe Generale Global Solution Centre
Having a solid educational foundation in Business Administration, Raluca’s career path started in Banking with expertise on credit risk activities for top corporate clients. Highly regulated sectors offer both challenges but also opportunities to grow, so she trusted her skills to evolve to oil and energy where she set the basis of support activities for Global Energy Management for one of the top players in the Romanian market and worldwide. This career gateway offered Raluca the chance to also enhance her Project Management skills for which she got PMP certified in 2020. With over 13 years of professional experience within SG Group, Raluca is enthusiastic about the authentic and rich experience in the very dynamic SSC industry, managing emblematic HR Programs for Societe Generale Global Solution Centre, in Romania.
Business Development Consultant, Valoris Center
I am a highly driven and motivated person working in the BPO sector for over 16 years with passion about customer service, outsourcing, business development and project management. My focus is on helping companies provide excellent Customer Service and continuously learn and develop new ways of improving CX.
Executive Advisor, Horvath Romania
Ruxandra has over 25 years of Industry and Executive experience including large scale Global Services in Insurance and Pharma. Ruxandra brings a very pragmatic approach in the executive consulting field to identify the most suitable and practical approaches for addressing challenges, innovating, risks mitigations and managing change to outperform. Leading large Global HR Transformation Programs, Target Operating Models, Multi Country Delivery Optimizations, Business Outcome alignments, Post Merger Integrations. Fluent in German, English. Six Sigma Certified.
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Engineering Manager, Identity and Access Management, Booking Holdings Romania
Vlad Herescu is the Engineering Manager leading the Identity and Access Management team at Booking Holdings Romania. His team is responsible for implementing a unified, state-of-the-art IAM solution for the company’s systems. With a background in software engineering, Vlad has led teams across both consultancy and product-based companies, tackling diverse challenges in complex environments. Passionate about understanding software “under the hood,” he frequently collaborates with development teams to uncover technical challenges and identify innovative solutions that push beyond the status quo.
HR Partner Lead, Accenture
Iuliana brings over 15 years of experience in consulting and human resources, having held various HR roles across multiple industries. She has led impactful programs in areas such as organizational transformation, culture, engagement and talent development. Her focus is on aligning HR initiatives with business goals and employee aspirations to create meaningful impact.
Manager People & Organisation, PwC
Florina is a Manager at PwC with more than 12 years of experience in management consulting across business & human resources, in both public and private sectors. She is specialized in process optimization, performance management, people analytics & ESG, with a focus on workforce management, D&I strategy and pay transparency. Florina has also a PRINCE2 project management certification, having coordinated diverse transformation projects in various industries, including IT, banking, and telco.
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Manager Business Processes Solutions, Deloitte Romania
Andreea is a Human Capital professional with 17 years of expertise. She is a Manager in Deloitte Business Process Solutions team, taking care of Payroll and HR projects. Her main areas of expertise: Payroll, HR Administration, HR processes design/redesign, HR policies development, HR processes digitization, HR due diligence, Remuneration systems design/redesign, Total Rewards, HR budgeting. Andreea is SHRM Senior Certified by Society for Human Resources Management and Hogan Institute certified. She is a psychologist with private practice license.
Corporate VP – Finance and Accounting Practice, WNS Global Services
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Director, Deloitte GBS Advisory
Tomas is a Director in the Technology and Transformation practice at Deloitte Central Europe with 13+ years of experience in the shared services industry. He has built and led Deloitte’s largest SSC advisory practice based in Deloitte Czech Republic and is now heading and developing the SSC advisory practice at Deloitte Romania. Over the course of his career, he has worked with many local and international clients managing global cross-functional transformation programs, incl. SSC vision and strategy, SSC build, target operating model design, transitions, and many more. Having worked across multiple industries, his main specialization is on life sciences & healthcare, retail & consumer and banking & insurance. Apart from project work Tomas is focusing heavily on technology led process optimization, leading the ServiceNow offering for the GBS industry.
Manager of Global NPI Innovation, HP Inc
An innovative technology leader with 18 years of experience in Fortune 100 companies and start-ups. Led HP’s content delivery and translation teams, delivering 200K+ products and achieving 50M+ views per year while reducing operational costs by 78%. Designed and launched a PMO for HP Marketing Services building new applications that provided 1.2M assets, reaching over 20M views. Managed global remote teams of 30+ marketeers and 5 developers to create a process that drives metadata accuracy from 21% to 99.9%, providing incremental revenue for partners while reducing cost.
Partner, Zamfirescu Racoți Vasile & Partners
Cătălin Micu has an unsurpassed practice in employment law with an exceptional reputation for advising clients on all aspects of individual and collective labour law. Having thorough and solid knowledge of the Romanian corporate regulations, Cătălin is popular among major domestic and international corporations for advice on agreements negotiation, implementation of sophisticated management organization systems, important business transfers, corporate restructurings and collective bargaining agreements. During 2014 Cătălin successfully coordinated the first ad integrum reorganization in Romania for a bank, by the means of collective dismissal integrated in a sophisticated mechanism of repositioning the human resources on a new jobs’ structure approved by the shareholders of the bank. Cătălin has also a notable reputation for advising on medical law and commercial law matters, acting for a client roster encompassing companies acting in a variety of industry sectors.
People & Organisation Consulting Director, PwC
Oana Munteanu leads the People services cluster in PwC Romania. She has more than 15 years of experience in organisational and HR consulting in Romania and other CEE / CIS countries, driving large projects related to organisational design, people strategy, reward and performance management, HR transformation for companies in Financial services, Retail & Consumer, Energy, Technology & GBS, as well as public sector. She also led multiple labour market studies and benchmarking projects in Romania, being an advocate for sustainable labour policies. Oana is passionate about technology and how it impacts the future of work and of HR.
Head of CPLE, Societe Generale Global Solution Centre
Anna joined Societe Generale Group in 1998 as a fixed income sales in GBIS department. She has a wide experience in the banking area, held several global roles in Compliance, Corporate and Investment Banking, International Trade and International Retail Banks. Anna’s last role, as a Regional Head of Compliance, allowed her to build and structure the Western Africa regional supervision while steering the growth of the Mutualized Competences Center (CCM) in Abidjan, a key asset of the Sub-Saharan Africa compliance setup. Anna holds a master’s degree, graduated from the SGH Warsaw School of Economics in Poland and the University Paris XIII in Bank, Finance & Risks Management in France. She holds AML and ABC ACAMS Certification as well as AMF Certification.
IT Tech Leader, Societe Generale Global Solution Centre
Andreea is an accomplished IT Tech Leader at Societe Generale Global Solution Center, in Romania, driven by a passion for creating high-quality software products tailored to meet users' needs. She plays a pivotal role in shaping the technical design of products, ensuring that they are both robust and user-centric. Andreea excels in coordinating teams throughout the IT delivery process, guaranteeing product quality at every stage and fostering team growth. Her commitment to excellence and continuous improvement empowers her teams to consistently deliver exceptional results in a dynamic environment.
Partner, PwC
Francesca is a Partner within the Assurance Department of PwC Romania and joined the company in 2000. With over 25 years in audit practice and a high interest in watching the way the business environment evolves, Francesca assisted, over the years, PwC’s large international and local clients in different industries such as retail, oil&gas, tobacco in major audits performed under the International Standards of Accounting.
She also contributes to the constant dialogue and collaboration among the companies of the business services sector in her role as a Vice President of the Association of Business Services Leaders in Romania (ABSL).
Also, Francesca is interested in the field of education, thus she continued to consolidate her career and became an International Certified Coach (ICF) in 2020. She is also a member of the Association of Chartered Certified Accountants (ACCA) in the United Kingdom and the Romanian Chamber of Financial Auditors (CAFR).
Head of Retail & Private Banking IT, Societe Generale Global Solution Centre
Liviu is responsible for service delivery and business development for the IT partner of SGRF, Societe Generale's new retail bank in France. He excels in coaching managers and teams as they transition from traditional service delivery to product management organizational models, all while fostering a client-centric mindset. His expertise also extends to program and project management for mission-critical initiatives in their incubation phase, where he takes a hands-on approach to functional and technical solutions. As an internal ambassador for the SG Group, Liviu facilitates effective communication and strategy dissemination, playing a key role in leading and co-creating internal transformation initiatives. His current initiatives are geared towards company-wide adoption of AI, defining public cloud solutions for data warehousing (lakehouse) and applications and innovating working models within the highly regulated Banking and Financial Services ecosystem.
Hard Excess Manager, Michelin Romania
I am a dedicated professional with over five years of experience at Michelin. My journey with the company began in 2019 as an Import Planner. In 2021, I advanced to the position of Import Expert, which enabled me to expand my knowledge and skills, furthering my career growth. In November 2023, I assumed the role of Hard Excess Manager at the European level, demonstrating my expertise and leadership in this innovative project.
Director Audit and Assurance, Deloitte Romania
Andrei leads the IT Audit & Assurance practice in Romania, with a primary focus on IT & Third-Party Assurance, including SOC1, SOC2, IT Audits and IT General Controls implementation. He has over a decade of experience in assisting clients manage IT risks and enhance their internal controls over financial reporting. Andrei has extensive expertise in conducting large-scale IT & Third-Party audits and has been instrumental in guiding organizations through the full spectrum of SOC1 and SOC2 compliance, from initial assessments and implementation to audit rationalization and risk-based auditing. His leadership has ensured consistent audit quality across local and international engagements, particularly within the financial services, telecommunications, and technology sectors.
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Event Moderator
With a career of more than 20 years, Cosmin Stan is one of the most well-known PRO TV News correspondents. He also anchors the weekend morning news, every Saturdays and Sundays from 7:00 AM to 10:00 AM. In his current roles, he has a broad perspective on the most important topics of the day, with the advantage of covering news both as a field reporter and as a studio presenter. Stan is an enthusiast of live broadcasts and performed hundreds of live reports from some of the most significant events, both around the country and the world. He enjoys the action and adrenaline of live reporting, which has made him an expert of the so-called "happenings." With the ability to focus on multiple things at once, self-control and boundless energy, he manages to recreate and convey to viewers the emotions and atmosphere at the heart of events, whether it is a natural disaster or a celebration. He had the privilege of delivering the most relevant information to Romanian viewers from the funerals of Queen Elizabeth II of Great Britain and from the Coronation of King Charles III, live from London. Cosmin also reported to Romanians, live from the scene, about the suffering of thousands of people affected by the devastating earthquake in Turkey in February 2023. He closely followed the extraordinary efforts of firefighters in the battle against forest fires that engulfed the Greek island of Rhodes in the summer of 2023. Stan has also done a great job covering the Romanian fans celebrations in Germany during EURO2024 and also reporting on the spectacular opening ceremony of the Olympic Games in Paris 2024.
People Manager, TotalEnergies Global Services Bucharest
With a decade of experience in Human Resources and a robust academic background in the field, I am deeply passionate about both my personal and professional development, as well as the evolution of HR within the organization. In my role as a People Manager at TotalEnergies, I have successfully driven the end-to-end lifecycle for engaging the best talent pool and have developed and implemented local sourcing and retention programs. My determination and motivation in achieving the proposed objectives and contributing to the success of the team and the company are unwavering.
Director Human Capital Consulting, The Wings
Lavinia Țânculescu-Popa, Ph.D., is one of the first six Jungian analysts from Romania, accepted as an IAAP member at the Kyoto Conference in 2016. She is the author of the interview series Beyond Persona with Jungian Analysts: Interviews on Individuation and Beginnings (Routledge, 2023), co-edited with Dr. Mark Winborn. She has been active in academia since 2006. Currently, she teaches at the Psychology Department of a private university in Bucharest and collaborates academically with two other universities in Romania.
Her research interests include topics such as personality theories (including psychological type theory), Romanian symbols and mythology, psychology and religion, psychological anthropology, and manifestations of the Self in both private and organizational life across diverse cultural environments.
Technology Executive, Accenture
Adina Vochin is a Technology Executive at Accenture, with over 17 years of experience in the tech industry. Her expertise lies in overseeing technology projects and major transformations across multiple countries.
Adina’s primary focus includes building, scaling, and managing high-performing teams. Motivated by her passion for people, Adina is also an Agile coach and a Scrum accredited trainer. Adina's educational background includes a Bachelor's degree in Mathematics and Computer Science, as well as Master's degrees in IT Science and Finance.
Outside of her professional achievements, she enjoys hiking and values spending quality time with her family and friends.
Event Partners come to ABSL 12th Annual Conference to display their latest products and services and to explore business opportunities. Being a partner of our conference will give you the opportunity to:
If your company is part of ABSL, you can benefit of discounted partnership packages.
*Tickets are limited according to the hall capacity & first come, first served basis
Check here the membership type of your company: https://www.absl.ro/members/
Discuss with your company representative about participation and register afterwards.
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