A.I. It's what we make of it.

ABSL 11th ANNUAL CONFERENCE

Nord Events Centre, Bucharest, Romania | 9th of November 2023

ABOUT
THE EVENT

ABSL invites you to the 11th Annual Conference, the largest event for Romanian Business Services Industry that brings together more than 600 professionals keen to find answers to current concerns, discover the latest trends for a new era of business, and network.

Since our last conference Generative AI has caused quite a buzz across the world due to the increasing popularity of programs like OpenAI’s ChatGPT to produce content, including marketing and sales emails, product descriptions, web content, social media posts, automated responses to customer, and so much more, within seconds.

AI is the future for some companies but may just be a buzzword for others. There’s no question artificial intelligence will change the world, as companies of all sizes are relying more heavily on data to make strategic decisions. AI technology is undoubtedly one of the core pillars of this digital transformation. It is rapidly making its way into processes across industries, driving organizational change and technological developments. Few would argue that AI won’t directly change how we live and do business, though the extent remains unknown.

The conversation about AI and the workplace is understandably dominated by the downsides – after decades of automation eliminating manufacturing jobs, people in the service sector are wondering how their jobs will be affected. For sure every technological shift creates as well as destroys jobs. Artificial intelligence – at least in its current iteration, which uses large language datasets to create text, audio, and video – is no different. What is, perhaps, interesting is the type of jobs it will create.

However, AI also presents challenges. From bias in machine learning used for sentencing algorithms, to misinformation, irresponsible development and deployment of AI systems poses the risk of great harm. How can we navigate these incredibly complex issues to ensure AI technology serves our society and not the other way around? If developed responsibly, AI can be a powerful tool to help deliver a better, more equitable future for all societies.

If AI proves to be more than this year buzzword, it is important to discuss how intelligent technologies can pave the way to a responsible business innovation and transformation, and how we can foster an ecosystem where innovation and scientific acceleration can benefit people, providing outcome-driven frameworks for companies to work within.

Join us in finding out what AI will practically mean for the business services industry, what areas will be the most impacted by it, how it will transform existing business models and relations with clients, and how our companies can use these tools or technological developments to attract more business.

Conference presentations

Agenda

REGISTRATION & WELCOME COFFEE

PLENARY SESSION

Conference Opening

Colin Lovering
ABSL 11th Annual Conference Moderator

Welcome Remarks

Ciprian Dan
President of ABSL

In the collaborative report released by ABSL and PwC, we analyse the Romanian business services sector, examining its primary prospects and challenges. The focus is primarily on the evolution of the industry, labour market, salary and benefits structures, and the office space market.

Francesca Postolache
Partner, PwC
Bogdana Buhos
Assurance Director, PwC
Oana Munteanu
Director People & Organisation, PwC

Explore the symbiotic relationship between man and machine in ‘Keeping Humans in the Loop,’ a keynote that delves into the essential role of human creativity and intuition in an increasingly automated workplace. Discover how businesses can achieve a harmonious balance for greater innovation and ethical decision-making.

Sorin Popescu
Vice President Transformation, Genpact
Paul Soare
Vice President Operations, Genpact

KEYNOTE SPEAKER

Ben Hodges

Reshaping Europe. How We Can Protect Our Democracy and Ensure Our Prosperity

General Ben Hodges will tackle the perils faced by the democratic world, during the tensest moments since the fall of communist regimes and the Soviet Union. Building on his military experience, he will analyze the main security challenges in the Black Sea Region, situated at the forefront of the biggest geopolitical struggle since 1945.  In doing so, General Ben Hodges will seek to contextualize the biggest questions surrounding the topic. What impact do these challenges have on the global economy, on supply chains, connectivity, and mobility? What is the impact of disruptive technologies and lessons learned so far? How will artificial intelligence influence strategic thinking and leadership?

COFFEE BREAK

PLENARY SESSION

Maturing the operating model and venturing into new ways of delivering strategic business value, by developing people’s capabilities and leveraging on new technologies

Cristina Dobrescu
Head of Retail operations & KYC, Societe Generale Global Solution Centre

An insightful session that delves into the transformative world of modern workplaces. The office of the future, or perhaps more fittingly, the office of future for now, is undergoing a revolutionary shift. We will explore together the evolving landscape of workspaces, encompassing their layouts, implications and adaptability to different buildings. We will also examine the changing requirements for offices over time, emphasizing the key criteria to maintain a healthy and productive hybrid workplace in this dynamic era. We’ll look the evolution of office tools and instruments over the past decade and discuss their potential future changes.

We aim to provide you with valuable insights into how office layouts have transformed in the last two years, showcasing the agility and resilience of modern workplaces in the face of unforeseen challenges. Join us as we navigate this exciting journey into the future of workspaces, where AI plays a pivotal role in reshaping the very fabric of how we work and collaborate.

Maria Florea
Head of Office Advisory, iO Partners

The presentation will provide insights regarding AI liability when it comes to GDPR enforcement and it will navigate the nuances of data subjects’ consent and the predictions regarding the differences between human decision and AI decision in the GDPR context.

Alexandra Pintilie
Manager - Legal & Compliance, Booking Holdings Romania

The presentation will go through what is the landscape of evolving technologies within the context of ongoing digital transformation and technology adoption among members of the largest international accountancy body. The speaker will choose one of them, AI, to discuss it in greater depth to understand member attitudes, potential uses, and considerations around the adaptation of existing practices. Last but not least it will consider new opportunities as well as how competencies and skills might be enhanced to enable wider adoption of AI and machine learning capabilities.

Andreia Stanciu
Head of ACCA - Southern Europe

The technology underpinning ChatGPT will undeniably change work and reinvent business. Everything from science to business to society itself will be transformed. Companies will have countless ways to apply generative AI to maximize efficiency and drive competitive advantage, while responding and anticipating how the new generations will consume information. In this session we’ll showcase Accenture’s perspective on GenAI and concrete steps on how companies can embrace it as a game changer, boosting human creativity and productivity.

Valentin Iordache
Managing Director for CIO Organization in LATAM and EMEA, Accenture

KEYNOTE SPEAKER

Ian Goldin

Humanity at Crossroads

Professor Ian Goldin will identify the major forces shaping the future of companies, countries, and individuals. Drawing on the latest work at Oxford University, he will outline how the latest developments in artificial intelligence will transform work and businesses, and how the combination of economic, political, demographic, technological and environmental factors is reshaping globalisation and supply chains with an impact on all our futures. He will also cover the future of globalisation in the light of the new geopolitical events with a focus on Europe, China, and the US.

LUNCH

PLENARY SESSION

There are nearly 8 billion people in the world. Yet for decades workplace design has focused on standards — giving everyone the same accommodations. Offices with rows and rows of desk, chair, monitor combinations strive for equality. But this assumes everyone works in the same way, at the same time, in the same place. That’s simply not true. Hybrid work is just the latest example of how people desire more choice and control over their work experience.

Inclusive design is not a destination or an outcome — it’s a process. Done well, inclusive design is baked into an organization’s culture, process, and place. It invites people in, gives them a voice and provides them with agency to participate. While most organizations agree they want to create more inclusive workplaces, many do not have a shared understanding of what that means or how to begin. Explore with us how to create an inclusive and equitable work experience anywhere work happens.

Ilinca Popescu
Sales Director for Central, Eastern & Northern Europe, Steelcase

A new report co-authored by Skanska suggests that tweaks to workplace design could improve working environments for both ‘neuroatypical’ and ‘neurotypical’ people alike.

Join us in a conversation about how to create neuro-inclusive workspaces.

Bartłomiej Budnicki
Strategy & Insights Advisor | D&I Lead, Skanska

This presentation is focused on providing an overview of how AI is disrupting jobs and the labour market, the major trends to keep an eye on in the coming years, as well as the key skills individuals will need to develop in order to not only remain relevant in the job market but thrive in the future of work.

David Timis
Global Communications Manager, Generation

In today’s rapidly evolving world, artificial intelligence (AI) is making remarkable strides, transforming various industries, and shaping the way we work. While AI offers numerous benefits and advancements, it is crucial to recognize the impact it has on employee wellbeing and health. Prioritizing the wellbeing of workers becomes even more essential as AI continues to influence and streamline processes across various sectors. This presentation explores the Health State of the Nation and what companies could do to focus on employee wellbeing and health.

*AI generated description

Georgiana Andrei
Sales Director – Subscriptions Division, Reteaua de Sanatate REGINA MARIA

Does AI have an impact in law?

We will explore how AI is reshaping the legal landscape, equipping lawyers and paralegals with tools to prioritize clients like never before. But it doesn’t stop there – we’ll also delve into the ethical challenges, especially the risk of bias in AI algorithms, when AI meets the world of prosecutors and judges.

Can AI operate without legal blessings?

Discover how the European Union is taking a digital leap by regulating artificial intelligence. Learn about the EU’s vision for secure, transparent, non-discriminatory, and eco-friendly AI systems.

Cătălin Micu
Partner, Zamfirescu Racoți Vasile & Partners

COFFEE BREAK

BREAKOUT SESSION HR

In this session we will provide insights into harnessing the power of AI and machine learning for everyday know-how transfer. ABSL Romania members will discover how these technologies can drive growth and improve efficiency in their organizations.

The presentation will touch upon several key topics:

  1. Leveraging AI and Machine Learning for generating valuable content for any type of knowledge need. We will gain insights into how predictive modelling can optimise knowledge extraction and transfer across departments and teams.
  2. Practical Application: This segment will showcase real examples of how AI and machine learning are already revolutionizing know-how transfer across our industry. Participants will discover how they can use these technologies to enhance processes, customer experience, and business outcomes.
Sorin Paun
Partner, Code of Talent

Work is highly taxed. There are several exemptions to the general taxation rule that not only generate savings but can also positively impact attraction and retention rates. Change is not immediately embraced by employees and neither by employers. However, when it benefits both sides, why not? From a tax perspective, solutions such as increasing the percentage of benefits in kind within the remuneration packages, implementing a stock-options plan and identifying potential R&D exemption are few of the solutions that could help employers and employees overcome the impact of the increasing salary costs. Change comes with challenges but is this a solid enough reason to not act?

A discussion on the impact of such solutions in net wages and how to tackle the obstacles the employers might experience in implementation.

Monica Tariuc
Director | Global Employer Services, Deloitte Romania

Expectations of work have changed. The first HP Work Relationship Index shows majority of people worldwide have an unhealthy relationship with work.  

As businesses navigate the changing world of work, the findings show a definitive view of our relationship with work today, across multiple vectors. Based on a global study of business leaders, knowledge workers and IT decision-makers, the Work Relationship Index identifies six primary drivers of a healthy relationship with work – and how to improve that health over time.

Raluca Gadiuta
Romania HR Leader, HP Inc

We will highlight on how to elevate employee experience in time of change centred on some quick concepts and tools to help organisations RE-Think Organizational Culture, RE-Design Work and RE-Empower Workforce combined with some examples on how companies must Tango a perfect calibration of PEOPLE and AI.

Maria Boldor
Principal, Horváth
Ruxandra Gaita
Senior Expert in Global Business Services, Horváth

In today’s fast-paced business environment, exceptional customer service is not just a nice-to-have – it’s the expected norm! But how do employees, especially those in shared service centers, truly grasp the breadth of their influence on the end user? At Michelin Corporate and Business Services, we tackled this challenge head-on with our “Customer Centricity in Action” presentation. Developed in partnership with Eagle’s Flight, this immersive experience pushes participants beyond traditional customer service paradigms. Through interactive discussions, experiential activities, and real-world case studies, attendees discover the impact of their roles on the customer journey. The presentation emphasizes a shift from a “me” mentality to a “we” perspective, fostering a genuine understanding of individual contributions to the larger customer-centric vision.

Dorin Enache
Training Manager, Michelin Romania

Explore during this presentation the Employer Branding journey Tenneco embarked on over the last years. After changing the Company’s Brand several times, the Tenneco Shared Services Center in Bucharest decided to take the lead on this subject and designed their own local Employer Branding project that started officially in 2021. Despite the limited resources available, the project achieved a significant market presence through multiple channels. During the presentation you will get insights over the different stages the Employer Branding project had, from Analysis and Strategy, Design and Creation to Implementation, KPIs measurement and Continuity.  

Miruna Ilie
HR Projects Coordinator & HR Business Partner, Tenneco

BREAKOUT SESSION BUSINESS

Are you planning to hire more than 100 new employees in Romania? The Romanian Government offers the  highest state aid intensity in CEE. Companies may apply to get cash grants for creation of jobs and obtain up to 60% of salary costs for at least 100 new jobs created. This is available for 24 months for each job since its creation in one or more locations in Romania, except Bucharest. 

Cristina Cojocaru
Senior Manager | Grants & Incentives Department, Deloitte
Paul Evi
Manager | Grants & Incentives Department, Deloitte

Recent global crises, from the pandemic to logistical challenges like the Suez Canal blockage, highlighted the critical role of Supply Chain and Logistics in all businesses. Companies, including industry leader Michelin, recognized the need for robust Supply Chain processes powered by advanced software. In their journey to reach World Class Logistics, Michelin partnered with E2Open to implement a modern Intercontinental Booking Tool, with the aim to bring more efficiency, standardization, and automation in the logistics process, while guaranteeing a smooth flow of information and documentation among stakeholders. This project will not only enhance the capabilities and strategic focus but will also provide crucial visibility on the logistic performance, with direct expected impact on cost reduction. In the digital era, the synergy of logistic expertise and state of the art tools, proves to be essential in the attempt of any business to bring the value expected, while remaining agile and prepared for the future challenges.

Dan Jianu
Logistics Operations Manager, Michelin Romania

In an increasingly fast changing business environment, operational excellence is critical to maintaining momentum in the GBS Transformation journey. Perform is a comprehensive coaching programme for middle management which generates outstanding tangible business outcomes.

We will explore how coaching can deliver growth to GBS organisations, when focused on a high performing, people-centric framework that is sustainable, focused on the customer, instils rigor, and empowers ownership across teams. A high-performance culture can only be achieved through creating new ways of working by enhancing leadership capability, reducing operating costs, improving performance & service and an overall better engagement within the organisation.

Bogdana Buhos
Assurance Director, PwC
Radu Andrei
Director Management Consulting, PwC

When one of our partners started an expansion process, following the acquisition of an existing provider on the market, they needed an immediate and substantial increase in the customer support team. In a display of cross-functional collaboration, three departments came together to meet this challenge. Thanks to the joint efforts of the recruitment, training, and operations teams, we tripled our customer support team in just two months. This is a story about collaboration, ability to scale and stay flexible in a dynamic business environment and in a labour market where finding talents with specific skills gets harder and harder.

Alexandra Fus
Business Development Consultant, Valoris Center

BREAKOUT SESSION TECHNOLOGY

In this presentation, we’ll showcase how we, in Accenture, use GenAI to supercharge productivity and engagement within our workplace. We’ll dive into the practical tools and strategies we’ve integrated into our daily routines, helping us work smarter, faster, and with a renewed sense of fulfilment.

Key Takeaways and Main Topics:

  • Showcase of practical Gen AI applications used on a daily basis by our employees helping them to automate routine tasks and better prioritize what is important;
  • Example of GPT integrated into internal chatbots and how employees can maximize its benefits;
  • Practical examples of COPILOT’s role in daily activities and other GenAI applications within our internal operations.

The entire presentation will be framed as story, portraying a day in the life of an employee. This way, the audience can better imagine and explore the astonishing possibilities GenAI can produce in the way they approach work.

Aliona Hlusov
IT Automation Lead, Accenture

In an industry that is massively disruptive while the digital revolution is creating so many opportunities, Insurance companies need to be quick in responding to the competition and especially to the needs of their customers. Becoming a Constant Companion (via Customer Support innovative platforms), under the culture of Insurance in everybody’s pockets, is the new state of art in this business. This presentation will focus on how Insurance business is moving more and more towards partnering with AI and technology to provide more people than ever with peace of mind – just one click away.

Mihaela Jurje
Head of Global Competency Center Allianz Partners Romania

First, there was Excel. And we’re still grateful, 30 years and counting. Then, we beautified. And came up with pretty dashboards, to sell data-driven decision making. But buzz words like AI, Machine Learning, Process Mining are real living products which radically challenge our instinctual ways of working. Are we ready to delegate decision-making to data-driven insights? And how do we empower our strong talent market to scout for the latest cutting-edge technology? Can we hope to grow comfortable with allowing data to surprise us, as opposed to orchestrating analytics which feed our confirmation bias? Join this discussion for a glimpse on our lessons learnt in the journey towards sponsoring a data-driven culture across a GBS organization with +2000 employees.

Eveline Dicu
Business Optimisation Methods – CoE Lead, British American Tobacco

In this session, you will discover how to unlock valuable insights from your ERP data with a simple chat. Viorel will dive deep into this case study, demonstrating how AI can revolutionize the way you harness, analyse, and benefit from your business data. But that’s not all, he will also showcase the magic of crafting 100 websites from scratch in just 43 minutes using generative AI. This presentation is your ticket to understanding how AI redefines business.

Key takeaways & main topics:

  1. Explore the art of conversation with your ERP data, unveiling hidden insights with AI.
  2. Witness AI’s potential to create websites in record time, redefining web development.
  3. Gain insights into the impact of AI on businesses
Viorel Spinu
AI Expert, Cegeka Romania

Explore the groundbreaking potential of Artificial Intelligence (AI) and Generative AI (GenAI) in shared services. We’ll focus on the fundamental concepts of AI and GenAI, showing how they work, how they can automate tasks, optimize decision-making processes, and even generate human-like content. Learn how combining these technologies can revolutionize your shared services, streamlining operations, fostering innovation, and boosting efficiency.

We’ll uncover real-world examples and gain insights into the challenges and ethical considerations that come with AI integration, including bias mitigation and the need for responsible AI governance.

Key topics:

  • Fundamental mechanics of AI and GenAI
  • AI and GenAI tools
  • Practical examples and use-cases of AI and GenAI
  • AI and GenAI considerations – ethical and other
Tomas Husner
Senior Manager, Deloitte

Continuous improvement playing a pivotal role in achieving operational excellence and its depiction as a collective mindset that stems from the drive to better and faster satisfy customers’ real needs. Dual Driving Forces: the intrinsic desire among all employees to improve, and strong support from the leadership team. Implementation of a simple and efficient framework empowers employees to propose improvements using a user-friendly and transparent in-house developed tool. A vibrant Green Belt community assesses improvement needs, working closely with relevant stakeholders. Teams of operations and improvement specialists employ Lean Six Sigma tools and methods to analyze ideas, define needs, identify problems, and create deliverable outcomes. Smart Automation team’s collaboration plays a key role in automating processes when needed. The importance of nurturing a continuous improvement culture through regular training, sharing successes, and celebrating achievements is emphasized.

Claudia Dina
Operational Excellence Specialist, Michelin Romania

In the dynamic world of cybersecurity, Vulnerability Management is crucial in defending against an ever-growing threat landscape. This presentation aims to offer a nuanced exploration of our approach to Vulnerability Management, a service delivered to multiple internal clients, showcasing a unique blend of proactive and reactive strategies. First, we will explore the Preventive Mode – a proactive approach centered on security patching activities across critical components, including the operating system, database, middleware, and more. Furthermore, we dive into the Reactive Mode – a responsive strategy that deals with vulnerabilities detected through various activities, including patching, configuration changes, adoption of secure protocols, and the meticulous closing of potential security gaps. Join us in this concise 10-minute presentation, as we unveil a comprehensive Vulnerability Management framework that equips organizations to stay ahead of emerging threats while maintaining the integrity of their digital infrastructure.

Stefan Costea
Vulnerability Management Coordinator, Technology _VOIS Romania

WHY YOU SHOULD JOIN

Keynote Speakers

Ian Goldin

Oxford University Professor of Globalisation and Development and the founding Director of the Oxford Martin School, the world’s leading centre for interdisciplinary research into critical global challenges- is one of the Keynote Speakers at ABSL Annual Conference. Ian leads research groups on Technological and Economic Change, Future of Work and Future of Development. He previously was World Bank Vice President and the Group’s Director of Policy, as well as Chief Executive of the Development Bank of Southern Africa and Economic Advisor to President Nelson Mandela, accompanying President Mandela on all major international engagements and serving as Finance Director for South Africa’s Olympic Bid.

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Ben Hodges

Lieutenant General (Retired) Ben Hodges, the former Commanding General of US Army Europe (2014-2017) is one of the Keynote Speakers at ABSL Annual Conference. He currently serves as NATO Senior Mentor for Logistics, consults for several companies on Europe, NATO, and the European Union, and he is co-author of the book, Future War and the Defence of Europe, published by Oxford University Press. Hodges has a regular media presence on important international channels (CNN, MSNBC, BBC, Times Radio, ZDF, Frankfurter Allgemeine Zeitung, Deutsche Welle) with inputs on NATO, US and European security, the greater Black Sea Region, as well as governance, and human rights.

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Speakers

Georgiana Andrei

Sales Director – Subscriptions Division, Reteaua de Sanatate REGINA MARIA

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Radu Andrei

Director Management Consulting, PwC

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Adrian Baron

Breakout Session Moderator

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Maria Boldor

Principal, Horváth

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Bartłomiej Budnicki

Strategy & Insights Advisor | D&I Lead, Skanska

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Bogdana Buhos

Assurance Director, PwC

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Cristian Cilibiu

Breakout Session Moderator

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Cristina Cojocaru

Senior Manager | Grants & Incentives Department, Deloitte

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Stefan Costea

Vulnerability Management Coordinator, Technology _VOIS Romania

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Eveline Dicu

Business Optimisation Methods – CoE Lead, British American Tobacco

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Claudia Dina

Operational Excellence Specialist, Michelin Romania

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Cristina Dobrescu

Head of Retail operations & KYC, Societe Generale Global Solution Centre

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Dorin Enache

Training Manager, Michelin Romania

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Paul Evi

Manager | Grants & Incentives Department, Deloitte

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Maria Florea

Head of Office Advisory, iO Partners

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Alexandra Fus

Business Development Consultant, Valoris Center

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Raluca Gadiuta

Romania HR Leader, HP Inc

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Ruxandra Gaita

Senior Expert in Global Business Services, Horváth

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Aliona Hlusov

IT Automation Lead, Accenture

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Tomas Husner

Senior Manager, Deloitte

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Miruna Ilie

HR Projects Coordinator & HR Business Partner, Tenneco

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Valentin Iordache

Managing Director for CIO Organization in LATAM and EMEA, Accenture

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Dan Jianu

Logistics Operations Manager, Michelin Romania

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Mihaela Jurje

Head of Global Competency Center Allianz Partners Romania

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Cătălin Micu

Partner, Zamfirescu Racoți Vasile & Partners

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Oana Munteanu

People & Organisation Director, PwC

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Sorin Paun

Partner, Code of Talent

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Alexandra Pintilie

Manager - Legal & Compliance, Booking Holdings Romania

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Ilinca Popescu

Sales Director for Central, Eastern & Northern Europe, Steelcase

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Sorin Popescu

Vice President Transformation, Genpact

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Francesca Postolache

Partner, PwC

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Paul Soare

Vice President Operations, Genpact

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Viorel Spinu

AI Expert, Cegeka Romania

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Andreia Stanciu

Head of ACCA - South-Eastern Europe

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Monica Tariuc

Director | Global Employer Services, Deloitte Romania

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David Timis

Global Communications Manager, Generation

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WHY BECOME
A CONFERENCE PARTNER

Event Partners come to ABSL 11th Annual Conference to display their latest products and services and to explore business opportunities. Being a partner of our conference will give you the opportunity to:

If your company is part of ABSL, you can benefit of discounted partnership packages.

STRATEGIC PARTNERS

EVENT PARTNERS

Platinum
Gold partners
Silver partners

REGISTRATION & TICKETS*

*Tickets are limited according to the hall capacity & first come, first served basis

1 ticket

250 € + VAT

4 tickets bundle

500 € + VAT

FREE FOR ABSL MEMBERS & PARTNERS (according to the membership type).

Check here the membership type of your company: https://www.absl.ro/members/

Discuss with your company representative about participation and register afterwards.

ABSL CONFERENCES AT A GLANCE

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